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Чуркіна Англійська мова 2006 частина 2.doc
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Vocabulary exercises

I. Match the words with their definitions

1. advertising

a) a series of actions intended to achieve a particular result relating to politics or business, or a social improvement.

2. campaign

b) an activity intended to help sell a product, or the product that is being promoted.

3. collaboration

c) an organization or institution, especially a business, shop etc.

4. creativity

d) something that is made, grown, or obtained in large quantities so that it can be sold.

5. demand

e) something that you are trying hard to achieve, especially in business or politics.

6. establishment

f) the ability to use your imagination to produce new ideas, make things etc.

7. marketing

g) the activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this.

8. objective

h) the activity or business of advertising things on television, in newspapers etc.

9. product

i) the amount of a product or service that people want, or the fact that they want it.

10. promotion

j) work together with another person, company or an organization to achieve something.

II. Match the verbs on the left with their corresponding definitions on the right

1. to advertise

a) to carefully watch and check a situation in order to see how it changes over a period of time.

2. to assume

b) to try to sell something by visiting people and persuading them to buy it.

3. to bridge

c) to reduce or get rid of the difference between two things.

4. to distribute

d) to supply goods to shops and companies so that they can sell them.

5. to market

f) to tell the public about a product or service in order to persuade them to buy it.

6. to monitor

f) to think that something is true, although you do not have definite proof.

7. to solicit

g) to try to persuade people to buy a product by advertising it in a particular way, using attractive packages etc.

III. Match the words in column a with their synonyms in column b and antonyms in column c

A

B

C

Word

Synonym

Antonym

1. basic

2a. basic

3a. actual

2. chief

2b. enormous

3b. few

3. clever

2c. external

3c. foreign

4. creative

2d. fundamental

3d. general

5. domestic

2e. important

3e. minor

6. foreign

2f. innumerable

3f. native

7. fundamental

2g. intelligent

3g. secondary

8. massive

2h. internal

3h. stupid

9. numerous

2i. inventive

3i. subsidiary

10. particular

2j. possible

3j. tiny

11. potential

2k. principal

3k. unimaginative

12. valuable

2l. special

3l. worthless