- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words competence, competition, competitiveness, competitor, competent, competing, competitive, compete
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions down, from, of, on, to, up, іn
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words produce, producer, product, production, productivity, productive
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions at, back, down, from, in, into, of; off, on, out, up
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words industrial, industrialism, industrialist, industrialization, industrialized, industrious, industry
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions agaіnst, at, from, in, of, off, out
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words management, manager, managerial, manageable, manage
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with one set of nouns
- •VIII. Fill in the gaps in the word combinations given below with the prepositions down, from, of, out, over, up
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •X. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words structure, structural, structuralism, structured
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII Fill in the gaps in the word combinations given below with the prepositions beyond, from, into, of, on, to, up
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words special, specialism, specialist, speciality, specialization, specialized, specially, specialize
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions at, down, forward, from, in, of, out, through
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words procedure, proceeding, proceeds, procedural, proceed
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions at, for, from, іn; to, up
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words divide, division, divided, divisible, divisional, divisive
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words employ, employee, employer, employment, employable, employed
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions ahead of, behind, by, down, in, of, off, on, out, to, up, upon, with
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words advertisement, advertiser, advertising, advertorial, advertise
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions at, for, in, into, of, on, out, under, up, upon, with
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words pay, payee, payer, payment, pay-off, payout, payable
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions at, for, from, in, into, of, off, on, out, up, with
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words execution, executioner, executor, executive, execute
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions at, for, from, in, into, of, on, out, upon
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words subject, subjection, subjectivity, subjective
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words legislature, legislation, legislator, legislative, legislate
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions at, for, from, of, on, up, upon, with, in, into
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words elect, election, electioneering, elector, electoral, electorate
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions at; for; from; in; of; on; up; upon; without
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions at, for, in, of, on, out, to, up, upon
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Law and court system of britain
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words accusation, accusatory, accused, accusing, accuse
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions for, of, on, out, to, under, up, without
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Unit 18
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words jurisdiction, jurisprudence, jurist, juror, jury, juridical
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions according, after, at, for, from, in, of, out, to, within
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words determination, determinism, determinant, determining, determined, determinate, determine
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions by, down, for, in, into, on, out, to, upon, with, within
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •Vocabulary notes
- •Vocabulary exercises
- •I. Match the words with their definitions
- •II. Match the verbs on the left with their corresponding definitions on the right
- •III. Match the words in column a with their synonyms in column b and antonyms in column c
- •IV. Learn the meaning of the words judge, judge, judgment, judgmental
- •V. Fill in the gaps in the sentences below using the words from exercise IV
- •VI. Find synonyms of the following word combinations
- •VII. Match each of the following verbs with all possible nouns given in the box
- •VIII. Fill in the gaps in the word combinations given below with the prepositions against, before, by, for, from, in, of, to, under
- •IX. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •I. Find Ukrainian equivalents of the words and word combinations given below and make up sentences with them
- •II. Find English equivalents of the words and word combinations given below and make up sentences with them
- •III. Match the English and Ukrainian equivalents
- •IV. Match the sentence halves
- •V. Fill in prepositions, where necessary
- •VI. Fill in articles where necessary
- •VII. Complete the following sentences filling in appropriate words from the box
- •VIII. Translate the following sentences into Ukrainian paying attention to the translation of the italicized words
- •IX. Translate into English
- •I. Make up situations of your own using the given words and word combinations
- •II. Complete the open dialogue and learn it by heart
- •I. Give four forms of the following irregular verbs. Consult the table of irregular verbs if necessary
- •II. Put the infinitives in brackets in the correct tense form
- •III. Add question tags to the following statements and give short answers
- •IV. Put the following sentences in indirect speech
- •V. Put the verbs in brackets in the Passive Voice
- •I. Give present, past or perfect participle of the following verbs
- •II. Rewrite the phrases using a compound with an active or passive participle
- •III. Make up sentences from the table
- •IV. Put the verbs in brackets in the correct form
- •V. Join the following sentences, using either a present, past or perfect participle
- •VI. Match the sentence halves
- •VII. Each of these sentences is incorrect. Write the correct sentence
- •VIII. Rewrite the parts in bold type using a participle
- •IX. Write a sentence with a similar meaning using the word in brackets in a participle construction
- •X. Translate into English
- •I. Give present, past or perfect participle of the following verbs
- •II. Give all forms of Participle I and Participle II of the following verbs
- •III. Put the verbs in brackets in the correct form
- •IV. Change the sentences using present participle
- •V. Join the following sentences
- •VI. Match the sentence halves
- •VII. Transform the following complex sentences into simple ones:
- •VIII. Each of these sentences is incorrect. Write the correct sentence
- •IX. Translate into English
- •I. Put the following verbs in active and passive gerund forms
- •II. Put verbs in brackets in the correct form
- •III. Answer these questions about likes and dislikes
- •IV. Put any suitable verb in a suitable form
- •V. Insert the correct preposition before the gerund where required
- •VI. Join the following sentences
- •VII. Match the sentence halves
- •IX. Each of these sentences is incorrect. Write the correct sentence
- •X. Translate into English
- •I. Give four forms of the following irregular verbs. Consult the table of irregular verbs if necessary
- •II. Put the following verbs in active and passive gerund forms
- •III. Put verbs in brackets in the appropriate –ing form and explain your choice of the gerund or the verbal noun
- •IV. Insert the correct preposition before the gerund where required
- •VI. Each of these sentences is incorrect. Write the correct sentence
- •VII. Write a sentence with a similar meaning using the word in brackets
- •VIII. Put the words in the right order
- •IX. Translate into English
- •I. Put verbs in brackets in the correct form
- •II. Put one missing word in each sentence
- •III. Complete the sentences with the gerund or the verbal noun after adjectives and possessives
- •IV. Join the following sentences
- •V. Match the sentence halves and then rewrite the sentence using a participle
- •VI. Each of these sentences is incorrect. Write the correct sentence
- •VII. Write a sentence with a similar meaning using the word in brackets
- •I. Give four forms of the following irregular verbs. Consult the table of irregular verbs if necessary
- •II. Give infinitive forms of the the following verbs
- •III. Use the infinitive phrase in brackets as in the model
- •IV. Put verbs in brackets in the correct form
- •V. Join the following sentences using the words given
- •VI. Match the sentence halves
- •VII. Open the brackets by using the infinitive with or without the particle to.
- •VIII. Make up sentences with the infinitive
- •IX. Use to, so as to, in order to in these sentences
- •X. Each of these sentences is incorrect. Write the correct sentence
- •XI. Translate into English
- •I. Givet infinitive forms of the the following verbs
- •II. Put verbs in brackets in the appropriate forms of the infinitive
- •III. Underline all the complexes with the infinitives and state their functions
- •IV. Point out the Objective with the Infinitive and the Subjective with the Infinitive Constructions. Translate into Ukrainian
- •V. Complete the following sentences using the Subjective with the Infinitive Constructions
- •VI. Write a sentence with complex object using the words given
- •VII. Change these sentences so as to use complex object as shown in the example
- •VIII. Join the following sentences twice: a) with enough, b) with too
- •IX. Join the following sentences, using a bare infinitive or gerund
- •X. Rewrite these sentences beginning with a noun phrase
- •XI. Use the bare infinitive or the gerund after have
- •XII. Each of these sentences is incorrect. Write the correct sentence
- •XIII. Translate into English
- •I. Give four forms of the following irregular verbs. Consult the table of irregular verbs if necessary
- •II. Make up sentences from the table
- •III. Write down the use of each conditional sentence. Choose from these uses: advising, criticizing, offering, requesting, suggesting, threatening, warning
- •IV. Put verbs in brackets in the correct form
- •V. Complete the following sentences
- •VI. Paraphrase the following sentences
- •VII. Match the sentence halves
- •VIII. Each of these sentences is incorrect. Write the correct sentence
- •IX. Translate into English
- •I. Make up sentences from the table
- •II. Say what kind of meaning is expressed by the sub-clause or by a prepositional phrase. It might be a condition (5), time (2), reason, contrast, or a wish
- •III. Put verbs in brackets in the correct form
- •IV. Write a sentence for each of the following events and possible consequences
- •VI. Paraphrase the sentences as in the models
- •VII. Complete the sentences with the correct form of verbs in the box
- •VIII. Rewrite these sentences using a to-infinitive
- •IX. Put verbs in brackets using the to-infinitive and the gerund
- •X. Write a sentence of similar meaning using the word in brackets
- •XI. Each of these sentences is incorrect. Write the correct sentence
- •XII. Translate into English
- •I. Give four forms of the following irregular verbs. Consult the table of irregular verbs if necessary
- •II. Put verbs in brackets in the correct form
- •III. Put verbs in brackets in the correct form. Give two forms where both are possible
- •IV. Paraphrase the sentences as in the model
- •V. Rewrite these sentences beginning with the words in italics
- •VI. Complete these sentences according to the model
- •VII. Complete these sentences using to-infinitive or gerund
- •VIII. Each of these sentences is incorrect. Write the correct sentence
- •IX. Complete each sentence using the correct form of the most suitable verb in the box. Sometimes two forms are possible
- •X. Explain the use of the Subjunctive Mood and translate the sentences into Ukrainian
- •XI. Translate into English
- •Infinitive constructions
- •Variant 1
- •V. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •VI. Put the verb in brackets in the correct form
- •VII. Each of these sentences is incorrect. Write correct sentences
- •VIII. Translate into Ukrainian
- •IX. Read and translate the text orally. Translate paragraph 4 in writing
- •X. Answer the following questions in writing
- •Variant 2
- •V. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •VI. Put the verb in brackets in the correct form
- •VII. Each of these sentences is incorrect. Write correct sentences
- •VIII. Translate into Ukrainian
- •IX. Read and translate the text orally. Translate paragraph 4 in writing
- •X. Answer the following questions in writing
- •Variant 3
- •V. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •VI. Put the verb in brackets in the correct form
- •VII. Each of these sentences is incorrect. Write correct sentences
- •VIII. Translate into Ukrainian
- •IX. Read and translate the text orally. Translate paragraph 4 in writing
- •X. Answer the following questions in writing
- •Variant 4
- •V. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •VI. Put the verb in brackets in the correct form
- •VII. Each of these sentences is incorrect. Write correct sentences
- •VIII. Translate into Ukrainian
- •IX. Read and translate the text orally. Translate paragraph 4 in writing
- •X. Answer the following questions in writing
- •Variant 1
- •V. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •VI. Put the verb in brackets in the correct form
- •VII. Each of these sentences is incorrect. Write correct sentences
- •VIII. Translate into English
- •IX. Read and translate the text orally. Translate paragraph 4 in writing
- •X. Answer the following questions in writing
- •Variant 2
- •V. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •VI. Put the verb in brackets in the correct form
- •VII. Each of these sentences is incorrect. Write correct sentences
- •VIII. Translate into English
- •IX. Read and translate the text orally. Translate paragraph 4 in writing
- •X. Answer the following questions in writing
- •Variant 3
- •V. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •VI. Put the verb in brackets in the correct form
- •VII. Each of these sentences is incorrect. Write correct sentences
- •VIII. Translate into English
- •IX. Read and translate the text orally. Translate paragraph 4 in writing
- •X. Answer the following questions in writing
- •Variant 4
- •V. Fill in the gaps in the sentences below. The first letter or letters of the missing words are given, and the dashes correspond to the number of missing letters
- •VI. Put the verb in brackets in the correct form
- •VII. Each of these sentences is incorrect. Write correct sentences
- •VIII. Translate into English
- •IX. Read and translate the text orally. Translate paragraph 4 in writing
- •X. Answer the following questions in writing
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Vocabulary exercises
- •Irregular verbs
I. Make up situations of your own using the given words and word combinations
1. Provision and maintenance of a workforce (at the right time; available in; concerned with; dimensions to the task; ensure; enthusiasm and motivation; evidenced by; for the jobs; highly motivated workers; more productive; necessary skills; of quantity; Personnel Department; quality of; relates to; right numbers; workforce).
2. The personnel function in an organization (applicants for jobs; ascertain; contact with; departmental managers; efficient; fit in with; for appointments; induction programmes; line managers; many facets; members of the team; new recruits; off-job; on-job; recommendations; staffing requirements; upgradings and promotions; work schedules)
3. A legal requirement that every employee must receive a written statement (be discriminated against; by law; compensation; depending on; dismissed for; dismissed unfairly; employee's job; entitled to compensation; industrial tribunal; job title; length of service and pay; made redundant; modern employment law; relevant; set out; subsequently; taken from; terms and conditions; wrongful or unfair).
4. Responsibility for carrying out the policies of the Board of Directors (area of involvement; attempting to; be concerned with; cope with; department; formulation of; grievances and attempting; in relation to; lighting and heating; matters of; negotiations with; safety and personal hygiene; shop stewards; trade unions; welfare).
5. The roles of people are central in every business (approval of; automated production; careless or disgruntled; core time; firm's policy on; important subject; in the hands of; ineffective; most expensive; Personnel Department; production line; professional manner; remaining; responsibility for; same token curtness; starting and finishing times; within the flexbands).
II. Complete the open dialogue and learn it by heart
M. |
… |
S. |
As a rule the Personnel Department is concerned with the provision and maintenance of a workforce. |
M. |
… |
S. |
As far as I know there are two dimensions to the task. |
M. |
… |
S. |
To my mind the first is to ensure that employees are available in the right numbers, at the right time and with the necessary skills for the jobs that need to be done. |
M. |
… |
S. |
I think this is the dimension of quantity. |
M. |
… |
S. |
In my opinion the second dimension relates to the quality of the workforce and is evidenced by the workers' enthusiasm and motivation. |
M. |
… |
S. |
On the contrary, highly motivated workers will be more productive. |
M. |
… |
S. |
I don't think so. The Personnel Department has an overall responsibility for carrying out the policies of the Board of Directors in relation to staffing. |
M. |
… |
S. |
I'm of the same opinion. The Department should be concerned with all matters of welfare, from lighting and heating through to safety and personal hygiene. |
M. |
… |
S. |
The matter is that no matter how automated production becomes, the roles of people are central in every business. |
M. |
… |
S. |
As far as I am concerned the Personnel Department carries the main responsibility for ensuring that morale is high in the organization. |
UNIT 10
MARKETING IN ADVERTISING
BEFORE YOU READ
Answer these questions
1. Do you know what the objective of any firm is? What responsibilities might the owner or chief executive officer assume?
2. Do you agree that large firms offer numerous products and services nationally or even worldwide? What policies does an executive vice president direct in such firms?
READING TASKS
A. Understanding main points
Read the text any business problems and answer these questions, beginning your answers with the following phrases: as a rule …; to tell the truth …; as far as I know …; the matter is that …; as far as I remember …; as far as I am concerned …; frankly/strictly speaking …; to make a long story short …
1. What is the responsibility of the marketing department?
2. What do sales managers coordinate? What activities are covered?
3. What are the duties of the marketing manager and the production manager?
4. When can any business survive? What gap can clever advertising and salesmanship bridge?
5. Is it necessary to advertise any businesses? Why?
6. What is advertising aimed at? What does it require?
7. What do firms in the advertising and public relations services industry prepare for other companies and organizations and design campaigns? Why?
8. What do most advertising firms specialize in?
9. What characteristics should employees in advertising and public relations services have?
10. Do you agree the advertisers must keep in tune with the changing values, cultures, and fashions of the Nation? Why?
B. Understanding details
Mark these statements T (true) or F (false) according to the information in the text. Give your reason using the following phrases: as a matter of fact ...; I don't think so …; I'm of the same opinion …; in my opinion …; on the contrary …; strictly speaking ...; to my mind ...
1. Marketing managers develop the firm’s detailed marketing strategy with the help of subordinates.
2. Marketing managers develop pricing strategy with an eye towards maximizing the firm’s share of the market and its profits.
3. The problem facing any business is that the market for goods and services is always changing.
4. New technologies don’t have any effect on the markets.
5. By means of massive advertising campaigns demand is created and then the goods or services can be unloaded on the market.
6. Advertising is aimed at persuading the public to buy goods.
7. Most advertising firms specialize in a particular market niche.
8. All companies are obliged to produce and solicit outdoor advertising, such as billboards and electric displays?
9. Employees in advertising should have good people skills, common sense, creativity, communication skills, and problem-solving ability.
10. Besides staying abreast of new technology, advertisers must keep in tune with the changing values, cultures, and fashions of the Nation.
MARKETING IN ADVERTISING
The objective of any firm is to market and sell its products or services profitably. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies. It is the responsibility of the marketing department to promote and organize the sale of products to the purchaser. Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Broadly speaking, activities such as sales promotion, advertising and market research are covered.
It becomes obvious that making and selling are two facets of the same undertaking. So the marketing manager and the production manager are two members of the same team. Marketing managers develop the firm’s detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy with an eye towards maximizing the firm’s share of the market and its profits while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services and oversee product development. Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users.
The problem facing any business is that the market for goods and services is ever changing. New technologies have a devastating effect on the markets. The rapidly changing world is both a headache and an exciting challenge to those engaged in marketing. If they predict correctly their business will survive and prosper. If they misread the signs the business will fail and, perhaps more importantly for all of us, valuable economic resources will be wasted.
A business can only survive if it is able to anticipate the needs of consumers, and continue to do so. It could be argued that the major industrial organization is able to produce goods without any consideration of consumers' wishes. By means of massive advertising campaigns demand is created and then the goods or services can be unloaded on the market. In other words, clever advertising and salesmanship can bridge the gap between the quantities produced and the quantities required in the market-place.
Any businesses need to advertise. If they did not advertise no-one would even learn of the existence of their wares. In part, advertising is aimed at conveying information to potential customers and clients, but it is also used to persuade the public to buy. This requires a basic understanding of psychology, the needs of human beings and how those needs can be satisfied. Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell advertising space for publications, radio, television, and the Internet; display advertisers—businesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers.
There are 47.000 advertising and public relations services establishments in the United States. About four out of ten write copy and prepare artwork, graphics, and other creative work, and then place the resulting ads on television, radio, or the Internet or in periodicals, newspapers, or other advertising media. Most advertising firms specialize in a particular market niche. Some companies produce and solicit outdoor advertising, such as billboards and electric displays. Others place ads in buses, subways, taxis, airports, and bus terminals. A small number of firms produce aerial advertising, while others distribute circulars, handbills, and free samples.
Employees in advertising and public relations services should have good people skills, common sense, creativity, communication skills, and problem-solving ability. Foreign language skills have always been important for those wanting to work abroad for domestic firms or to represent foreign firms domestically. New media, such as the Internet, are creating opportunities to market products, but are also increasing the need for additional training for those already employed. Keeping pace with technology is fundamental to success in the industry. Besides staying abreast of new technology, advertisers must keep in tune with the changing values, cultures, and fashions of the Nation.