Vocabulary exercises

I.

1. h

2. a

3. j

4. f

5. i

6. c

7. g

8. e

9. d

10. b

II.

1. e

2. f

3. c

4. d

5. g

6. a

7. b

III.

1. 2d 3i

2. 2k 3e

3. 2g 3h

4. 2i 3k

5. 2h 3c

6. 2c 3f

7. 2a 3g

8. 2b 3j

9. 2f 3b

10. 2l 3d

11. 2j 3a

12. 2e 3l

V.

1. advertorial; 2. advertise; 3. advertisers; 4. advertisement; 5. advertisements; 6. advertising; 7. advertising; 8. advertising; 9. advertising; 10. advertised.

VI.

1. keen pricing; 2. canvassing/publicity campaign; 3. expected demand; 4. joint campaign; 5. rival products; 6. consumption products; 7. sell products; 8. give services; 9. home/home-made/inland products; 10. illuminated advertising; 11. foreign-made products; 12. tender one's services; 13. organized marketing; 14. welfare services.

VII.

1. d

2. a

3. d

4. b

5. a, f

6. d

7. c

8. f

9. a

10. b, d

11. c

12. a

13. f

14. e

15. c

16. d

17. b

18. c

19. b

20. b

VIII.

1. of; 2. of; 3. under; 4. in; 5. on; 6. with; 7. in; 8. upon; 9. into; 10. into; 11. with; 12. with; 13. for; 14. up, for; 15. at; 16. in, of; 17. for; 18. into; 19. out.

IX.

1. advertisers; 2. products; 3. research; 4. marketing; 5. demand; 6. advertising; 7. service; 8. pricing; 9. campaign; 10. strategy.

III.

1. f

2. c

3. m

4. g

5. a

6. n

7. l

8. j

9. i

10. e

11. h

12. b

13. k

14. d

IV.

1. d

2. h

3. b

4. g

5. i

6. a

7. f

8. j

9. e

10. c

V.

1. besides, of, in, with, of; 2. for, for; 3. in, for; 4. in, at, to; 5. without, of; 6. of, of, to; 7. with, to, in; 8. with, towards, of; 9. to, in; 10. of, of.

VI.

1. a, the; 2. the, the; 3. the, the; 4. the, the, the; 5. _, the; 6. an, the, the, the; 7. the, the; 8. the, the, the; 9. the, a, an; 10. a, the.

VII.

1. needs of consumers; 2. aimed at, persuade; 3. advertising campaigns; 4. advertisements, promote the interests; 5. numerous products, overall advertising, promotions; 6. chief executive officer; 7. sale of products; 8. firm’s products and services; 9. outdoor advertising; 10. subordinates, demand for products and services, competitors.

IX.

1. It is the re­sponsibility of the marketing department to promote and organize the sale of products to the purchaser. 2. This re­quires an understanding of psychology, the needs of human beings and how those needs can be satisfied. 3. By means of massive advertising campaigns demand is created and then the goods or services can be unloaded on the market. 4. Marketing managers develop the firm’s detailed marketing strategy. 5. Foreign language skills have always been important for those wanting to work abroad for domestic firms or to represent foreign firms domestically. 6. New technologies have a devastating effect on the markets. 7. A business can only survive if it is able to anticipate the needs of consumers and con­tinue to do so. 8. The problem facing any business is that the market for goods and services is ever changing. 9. Advertising is aimed at conveying information to potential customers and clients, but it is also used to persuade the public to buy. 10. The objective of any firm is to market and sell its products or services profitably.