III. Comprehension and Word study

1.

Logistics costs are very important …

2.

More effective approaches in the distribution area …

3.

Faster – but more expensive – transportation …

4.

Customers don’t care how …

5.

Logistics is …

6.

Most customers would prefer …

7.

Most physical distribution decisions involve …

8.

The supplier may hope that a higher service level will attract more customers or …

a)

… trade-offs between costs, the customer service level, and sales.

b)

… may reduce the need for a costly inventory service.

c)

… motivate them to pay a high price.

d)

… have the potential to save firms.

e)

… very good service at a very low price.

f)

… to both firms and consumers.

g)

… a part of marketing that is “invisible” to most consumers.

h)

… a product was moved or stored.

1.

In countries where physical distribution systems are inefficient, __________ face shortage and inconvenient waits for the products they need.

a) customs

b) consumers

c) logisticians

2.

If the service level is too __________ customers will buy elsewhere, and sales will be lost.

a) low

b) high

c) timely

3.

Missing one __________ may not seem that important, but it all adds up.

a) sail

b) sale

c) trade-off

4.

If you want a new computer and the computer store where you would like to buy it doesn’t have it __________ , you’re likely to buy it elsewhere.

a) by hand

b) out of hand

c) on hand

5.

Customers think in terms of the physical distribution customer service level-how rapidly and __________ a firm can __________ what they – the customers – want.

a) distributional, require

b) efficient, move

c) dependably, deliver

6.

This store can keep your business by guaranteeing two-day __________ of your goods.

a) delivery

b) sales

c) distribution

7.

By using special __________ delivery from the factory you can trade the cost of storing a large inventory.

a) shortage

b) warehouse

c) airfreight

8.

The lowest-cost approach may not be best if customers aren’t __________ .

a) satisfied

b) delivered

c) dependable.

1.

Production and operations managers are responsible for producing the goods that business needs to sell.

2.

Materials requirements planning is a computerized forecasting and scheduling system used by firms involved in assembly operations.

3.

Consumer buying behavior is actually a complex mix of thought, decision and action.

4.

An American business enterprise system operates within limits set by law and government.

5.

A management information system combines procedures and computers to decision makers with regular, timely information.

1.

distribution

a)

распределение

b)

доставка

c)

логистика

2.

inventory

a)

поставка

b)

техника

c)

товары

3.

trade-off

a)

компромисс

b)

сбережения

c)

цель

4.

to provide

a)

продавать

b)

покупать

c)

обеспечивать

5.

sales

a)

магазины

b)

объём продаж

c)

продавцы

6.

timely

a)

временно

b)

своевременный

c)

надёжно

7.

estra cost

a)

дополнительные издержки

b)

стоимость дополнительных услуг

c)

завышенная цена

1.

a)

inventory

2.

a)

ultimately

3.

a)

to estimate

b)

goods

b)

timely

b)

to count

c)

things

c)

physically

c)

to deliver

d)

sales

d)

mainly

d)

to calculate

4.

a)

to assume

5.

a)

merchandise

6.

a)

logistics

b)

to suppose

b)

extras

b)

physical distribution

c)

to think

c)

inventory

c)

supply chain management

d)

to store

d)

buyers

d)

channel of distribution