He understood

Two Americans were travelling in Spain. One morning they entered a little restaurant for lunch. They did not know Spanish, however, and the waiter did not know English. So they tried to make him understand that they wanted some milk and sandwiches.

At first they pronounced the word «milk» many times. Then they spelled it. But the waiter still could not understand.

At last one of them took a piece of paper and began to draw a cow. He has just finishing his drawing, when the waiter looked at it and ran out of the restaurant.

«You see», said the traveller who has drawn the cow, «what a pencil can do for a man who has difficulties in a foreign country».

After some time the waiter was back, but he brought no milk. He put down in front of the two men two tickets for a bull-fight!

Investing in tourism Active Vocabulary

to implement - застосовувати

investment opportunities - можливості інвестування

to encourage - підтримувати

to attract tourists - приваблювати туристів

to benefit - приносити користь

to provide more facilities - впроваджувати більше послуг

leisure centres - центри відпочинку

diverse tourist attractions - різноманітні туристичні атракціони

momentous - важливий

picturesque - мальовничий

angling - рибальство

to refurbish - відремонтувати

to be in effect – діяти

to bring in legislation - вносити у законодавство

as originally envisaged - як передбачалося спочатку

to turn into – перетворити на

to set up - запроваджувати

statutory - установлений законом

infusion - вливання

amenities – зручност

іAt the end of 1970 a decision was made by government of Great Britain to implement Section 4 of the Development of Tourism Act. This decision opened up new tourism investment opportunities and encouraged the expansion and improvement of facilities for tourists in the Development Areas. From July, 1971, Section 4 started to provide financial assistance to projects which attract tourists and benefit both visitors and local residents.

As a result, small hotels were able to provide more accommodation and more modern facilities; museums and leisure centres were able to open. The scheme left to the creation of such diverse tourist attractions as an aero park in the West Country, a museum of music hall momentous in Sunderland, a china clay industry museum in Cornwall. It helped preserve a picturesque steam railway and an old working Watermill in Cumbria, purchase boats for sea angling trips at Whitby, provide cycling holidays in the York­shire Dales and refurbish two theatres in Liverpool.

The implementation of Section 4 was designed primarily to provide new job opportunities in economically weak areas, it was in effect. An extension of Government aid Programmes, which had been in operation for some fifteen years.

During 1970 Government was developing its strategy to assist Development Areas, bring in legislation to provide further financial aid to industry located there.

The emphasis was on engineering and other basic industries but the various service industries too. So it was said that a million pounds was going to be made available for the assistance of tourism projects in the Development Areas of England, Scotland and Wales.

The English Tourist Board was set the task of making the new scheme work in England. It has not only done it, as originally envisaged, but has increasingly turned the scheme into a tool for helping to share the way in which tourism develops in the five English regions where it operates.

The Development of Tourism act set up the present structure of statutory tourist boards - the English, Scottish and Wales Board and the British Tourist Authority. It also led to the infusion through the Hotel Development of some 43 million in grants from public funds into the building of new hotels and extension and improvement of hotel facilities in England.

Nearly half the money has been spent on «attractions» and the rest on providing accommodation or other amenities.

Ex.1. Give Ukrainian equivalents to the following words and word-combination:

decision, investment, opportunities, expansion and improvement, attract tourists, benefit both visitors and local residents, as a result, to be able to provide more accommodation, leisure centres, creation of diverse tourist attractions, preserve, sea angling trips, refurbish, implementation, financial aid, emphasis, originally envisaged, set up, to be in operation, assistance of tourism projects, infusion.

Ex.2. Give English equivalents to the following words and word- combinations:

можливості; фінансова допомога; приваблювати туристів; наслідок; центри відпочинку; різноманітні туристичні атракціони; зберегти; розширення програм уряду з надання допомоги; мальовничий; відремонтувати; внести в законодавство; як передбачалося спочатку; діяти.

Ex. 3. Find proper definition

1. investment a. something that promotes well-being

2. project b. smth. supplied for convenience or to satisfy a need as lodging, food, services or seats

3. accommodation c. the sum invested or the property purchased

4. legislation d. a good chance for advancement or progress

5. benefit e. the exercise of the power and function of making laws and other rules having

the force of authoring

6. opportunity f. a specific plan or design, scheme opportunity

Ex. 4. Give the plural of the following nouns:

accommodation -

opportunity –

facility –

resident –

decision –

moment –

project –

area –

strategy –

industry –

tool –

board –

attraction –

amenity –

emphasis –

resident -

Ex. 5. Put general and disjunctive questions to these sentences:

1. This decision opened up new tourism investment opportunities.

2. Section 4 started to provide financial assistance to projects.

3. Small hotels were able to provide more accommodation.

4. The scheme led to the creation of such diverse tourist attractions.

5. The English Tourist Board was set the task of making the new scheme work in England.

Ex. 6. Answer the following questions:

1. When was a decision to implement Section 4 made?

2. What opportunities did this decision open?

3. Whom did financial assistance to projects attract?

4. What changes have taken place after implementation Section 4 ?

5. Were there any tourist attractions created? (name some of them)

6. How many years had the Government aid programme been in operation?

7. During 1970 Government was developing its strategy to assist Development Areas, wasn't it?

8. Where was a million pounds going to be available for the assistance of tourism projects?

9. What did the Development of Tourism Act set up?