- •1. Why is it necessary to study English?
- •2. Company structure
- •2.8 Study the following organization chart of a company with matrix structure and describe it according to the following points:
- •3. What is management?
- •4. What is my style?
- •4.1 How do you think what style suits better for a:
- •4.2 Characterize your own dominant style or the style of the person you know, using the phrases from the text. Please name as many traits of the person you are speaking about as you can.
- •4.3 Recollect the degrees of comparison: positive degree, comparative degree, superlative degree. Form the comparison and the superlative degrees of the following adjectives from the text:
- •5. Company strategy
- •5.1 Answer the questions to the text:
- •5.6 Find the English equivalents for the following Russian words and phrases:
- •5.7 In the text above find the verbs in Passive Voice. Pattern: are realized – Present Simple Passive (plural)
- •5.8 Recollect the conjunctions neither … nor, either… or, both… and…. Find the example in the text and compose your own sentences with these words.
- •6. Marketing
- •6.1 Answer the questions:
- •6.2 Find English equivalents of the following Russian words and phrases:
- •6.3 Match the words from the first column with their equivalents from the second column:
- •6.3 Look at the table below and characterize the different phases of the product life cycle according to different parameters: sales volume, profitability, type of customers, state of the market.
- •6.4 In the text of this section find all the Gerunds and translate them.
- •7. Phoning your contacts
- •7.1 Read a dialogue:
- •7.1 Please give the English equivalents of the following terms and phrases:
- •7.2 Compose your own dialogue using some words and phrases listed above
- •7.3 Make several sentences using polite formulas with ‘could’ and ‘would’
- •8. Presentation
- •8.1 Answer the questions:
- •New product presentation
- •8.2 Find English antonyms for the following Russian words:
- •8.3 Translate the following sentences into English:
- •Company presentation
- •City presentation for the visitors
- •8.4 Read the texts below, translate them, study the active vocabulary and compose the presentation of your native city. Welcome to Winnipeg
- •Positively Minnesota
- •8.5 Read the following information and translate it into Russian.
- •8.6 Learn the active vocabulary:
- •8.7 Give the English equivalents of the following word combinations:
- •9. Business lunch
- •9.1 Fill in the gaps with words or phrases that can be used in this situation: Dialog
- •10. At the company meeting
- •10.1 Read the dialog:
- •10.2 Answer the questions:
- •10.3 Match the words from the first column with their synonyms or the corresponding definitions:
- •10.4 Compose sentences:
- •Recollect all the existing types of questions (general, special, alternative, disjunctive ones) and use them discussing the text from this section.
- •11. At the conference
- •Answer the questions:
- •Find the English equivalents of the following Russian word combinations and phrases:
- •Highlight the main issues covered by the report.
- •After hours
- •Read the text and answer the questions below:
- •Find the English equivalents of the following words and phrases:
- •Make you own sentences with the phrases from the previous exercise.
- •13. Education
- •15. A world in change
- •Answer the questions:
- •Match the words from the first column with their equivalents from the second column:
- •Translate from Russian into English:
7.1 Please give the English equivalents of the following terms and phrases:
телефонный справочник, другая линия, спасибо, пожалуйста, соединять, не вешать трубку, говорить громче, перезвонить, оставлять сообщение, сотовый телефон, автоответчик, приятно вновь слышать вас, с нетерпением жду вашего звонка, оставьте свой номер.
7.2 Compose your own dialogue using some words and phrases listed above
7.3 Make several sentences using polite formulas with ‘could’ and ‘would’
8. Presentation
Managers often make different kinds of presentations – it may be product presentation, project presentation, company presentation etc.
Presentation must not be too long for the audience not to become bored. It has to be logically built and must contain relevant information.
It is no use to overload your speech with technical terms that may be understood only by few specialists. The main points of your presentation must be clear for the audience.
Presentation is made either with the help of a special software (Power Point), or (if it is a spontaneous presentation) – with the help of a flip chart. You may also use different audio-visual aids: video recorder, slide projector, overhead projector.
There are some basic steps that may help you to build the frame of the presentation:
- introduce yourself,
- prepare the audience
- deliver the message
- wind up.
If the speech of the presenter is monotonous, he will never win the audience.
There are some techniques to attract people’s attention. You may speak a bit slower, make pauses, speak up, vary your intonation. You may ask the rhetorical questions, repeat some points, you may use colorful handouts, graphs and so on.
It is also very important to anticipate the questions especially the hostile ones.
Words and phrases:
anticipate – опережать, предупреждать, предвидеть
audience – слушатели, аудитория
audio-visual aids – наглядные пособия
basic steps – основные этапы, шаги
become bored – утомиться (I am bored – мне скучно)
company presentation – презентация компании
deliver the message – выражать суть выступления
flip chart – флип чарт (лекционный плакат с рейкой)
frame – структура, каркас
graphs – графики, диаграммы, схемы
handouts – пресс-релизы, тезисы, проспекты, рекламки
hostile – враждебный, недружелюбный
It is no use to – не стоит
main points – основные вопросы, опорные пункты
monotonous - монотонный
overhead projector – диаскопический проектор, диапроектор
overload – перегружать
product presentation – презентация продукта
project presentation – презентация проекта
relevant information – информация по существу
slide projector – слайдовый проектор, диапроектор
software – программное обеспечение, компьютерная программа
speak up – говорить громче
spontaneous – спонтанный, незапланированный
video recorder – видеомагнитофон
win the audience – «завоевать» аудиторию, покорить аудиторию
wind up – заключать (выступление)
8.1 Answer the questions:
What kinds of presentation do you know?
If there any secrets of preparing a successful presentation?
What software is used to facilitate the presentation?
What are the basic steps of the presentation?
How can the presenter attract the audience’s attention?
How do you think who can put hostile questions (your competitors, potential customers, managers of the rival company, journalists)?