3.3. Reading Improvement

Assignment 1. What products do you think of when you see these brands?

1 Louis Vuitton 2 Givenchy 3 Kenzo 4 Donna Karan

Assignment 2. Read the first paragraph of the article about LVMH and complete the fact file.

Name: LVMH Products:

Head office: Number of brands:

Number of stores: Workforce:

Assignment 3. Answer the following questions.

1 What percentage of LVMH's staff do not work in France?

2 What was the percentage increase in sales at the Louis Vuitton division in the fourth quarter?

3 Which of the following were reasons for the increase in LVMH's sales?

a) well-known products c) better research

b) new stores d) new products

4 How did the launch of the Tambour watch help LVMH?

5 In which markets did LVMH sell a lot of products?

Assignment 4. Mark each statement true or false.

1 LVMH's main product is cosmetics.

2 LVMH doesn't launch many new products.

3 Sales in japan are poor.

4 LVMH's products are well made.

5 The image of its products is important to LVMH.

3.4. Writing Enhancement

Assignment 1. Using the framework below, write a short report (15-20 sentences) on the form of ownership of your company.

A six-point report writing plan
1.	An opening to briefly introduce your company: Our company’s name is … It was founded by … (Name of company) is London/ Minsk/ …-based operating in the area of … . Our slogan is …	Company presentation: Company name Names of founders Location Type of business Slogan (if any)
2.	Give an overview of the major forms of ownership Companies are units of business organisation carrying on some productive activity resulting in the creation of goods and services. They represent a variety of forms of ownership from … to …	Overview 1 2 3 4
3.	Make a transition to the chosen form of ownership So what form of ownership have we chosen for our company?
4.	Describe the chosen form of ownership Our company is a …	Form of ownership
5.	Describe its main features The founders of a … company signed a …. A … company is controlled and run by the ... A … company is a company, in which the liability of its owners for debts is limited by … / not limited. The owners participate / do not participate in the day-to-day running of the company. …	Main features 1 How formed 2 Control of firm 3 Liability for debts 4 Relationship between owner and business Etc.
6.	Close To sum up, …	Summary

NOTE: Definition for Business Terms

The Company Profile Report provides an expanded directory display for a business. This report can include sales and sales trend information, business size, expanded SIC and line of business details, key principals, and business URLs.