6. Underline adjectives and adverbs and the words they describe in the text

7. Choose the correct form

1. They solved the problem successful/successfully.

2. The interviewer and interviewee should be careful/carefully matched.

3. Careful/carefully matching is vital for a successful/successfully interview.

4. Interviewers usual/usually receive intensive/intensively training.

5. Respondents can become impatient if interviewers ask too many/much questions.

6. The interviewer can ask slight/slightly different questions.

7. The difference can be very slight/slightly.

8. Open-ended questions require continuous/continuously writing.

9. The interviewer must write fast/fastly and continuous/continuously.

10. Sometimes interviewees do not answer questions truthful/truthfully.

11. It’s very important to get truthful/truthfully answers.

12. This question is particular/particularly interesting to the researcher.

13. This sphere is of my particular/particularly interest.

14. Telephone interviews can be very efficient/efficiently.

15. They dealt with the problem very efficient/efficiently.

Free Practice

7. Role-play

A You are a team of researchers who are going to investigate the problem of drug-addiction among teenagers. You are in the meeting to decide which form of research is more efficient – personal interview or telephone interview. Put forward your reasons in support or against each of these forms of interview.

B Divide into two groups. Each groups works out questions for a telephone interview.

Choose a person from the other group, call him/her on the phone and interview

him/her. Then change the roles.

Text 2

Read the text The Good, the Bad and the Ugly and choose the correct statement

In exercise 1 The Good, the Bad and the Ugly

1. “Beauty is only skin deep”. “You cannot judge a book by its cover.”

“The worth of people is not found in their faces and figures but in their hearts

and minds.” Parents and teachers attempt to guide children in humane and just

way of social interaction through such messages. But throughout life, we are

bombarded by media messages telling us that beauty does count, that we are

judged by our looks as well as by the looks of the people who are our friends.

Television portrays attractive and unattractive people quite differently.

Unattractive people are used to show contrast with other, more attractive

characters. They have intellectual flaws and often fail to see that others make

fun of them.

2. Research suggests that standards of attractiveness are strongly media based.

After years of watching television and movies and viewing thousands of

advertisements on bill-boards, people gradually learn which characteristics

of faces and figures are considered to be the most attractive. These

characteristics may change over time, but at any point in time people within

a culture agree on what the beauty standards are. Standards of beauty have

powerful influence on how we perceive ourselves and others and how we

socially interact. There exists “beautiful-is-good” (BIG) stereotype. BIG

means that people associate beauty with an amazing variety of positive

characteristics. The “good” characteristics of physically attractive compared

to the less attractive include the following:

Throughout their lives, people who are physically attractive are liked better.

They are often held to a different standard of judgement. When attractive

people do negative things, we are likely to excuse their behavior with “they

had a bad day”. When unattractive people do the same things, their behavior

is viewed as “symptoms of their larger behavior problems.”

Attractive people are rated higher in terms of kindness, sensitivity, strength,

dominance, sexual responsiveness, social skills, intelligence, and warmth.

These ratings are especially strong among both female and male teenagers.

Physically attractive people have more advantages in some situations. They

are more popular, get more dates, are more favorably treated in school and

work, and get higher job evaluations.

3. BIG may be unfair and unkind, but is it accurate? Remember that stereotypes,

by definition, are largely inaccurate but persist because they also contain some

gains of truth. BIG is no exception. Emotional stability, self-esteem, and

dominance are unrelated to attractiveness, as are intelligence and academic

ability. The physically attractive have better social skills and experience less

loneliness than the less attractive, but there are small differences in both areas.

One study reports that attractive people, both men and women, get paid more for

the work they do. The most important findings about BIG, however, is that the

more we get to know others through social interaction, the more our concern for

physical attractiveness, both theirs and others, fades. Like all stereotypes, BIG

oversimplifies ratings on others when information about them is limited.

4. Symbolic interaction theory can explain why BIG is both inaccurate but

persistent. When we meet an attractive person for the first time, we begin

with a positive definition of the situation that may have been media

inspired. People who look comparably as handsome as Tom Cruise or

as beautiful as Gwineth Paltrow are also seen to posses the heroic

(good) behaviors we associate with them. This definition creates favorable

circumstances for beautiful to “become” good. The good traits that we first

associate with beauty are reinforced in our social interaction, in turn creating

a self-fulfilling prophecy*. Media may be the most powerful socialization

factor for the BIG stereotype. Symbolic interactionists would suggest that

positive portrayals of people with less-than-perfect faces and figure will help

break down BIG.

*prophesy – пророчество