- •Оглавление
- •Введение
- •Unit 1 service industry
- •Assignments
- •St. Petersburg State University of Service and Economics
- •Words and expressions
- •Service industry
- •Words and expressions
- •Which are personal qualities required for working in the service industry?
- •Words and expressions
- •Grammar exercises
- •Things to do
- •The Sights
- •Cathedrals, Churches and Monasteries
- •Bridges
- •Theatres
- •Festivals
- •The suburbs
- •Words and expressions
- •Grammar exercises
- •Indefinite pronouns some / any and their derivatives
- •Things to do
- •Unit 3 higher education in the uk
- •Assignments
- •Types of English universities
- •Entrance to British universities
- •The university system in Britain
- •Variety of other British higher institutions
- •Words and expressions
- •1. At an International Conference.
- •2. A Television Interview.
- •Grammar exercises
- •Things to do
- •Unit 4 higher education in the usa
- •Assignments
- •Categories of institution in the usa
- •Involvement in learning
- •Changes in American higher education
- •Words and expressions
- •Grammar exercises
- •Things to do
- •Unit 5 political system in the uk
- •Words and expressions
- •Political system of the usa
- •The us Constitution
- •The Legislative Branch
- •The Executive Branch
- •The Judicial Branch
- •Major Political Parties
- •Elections
- •Words and expressions
- •Grammar exercises
- •Things to do
- •Words and expressions
- •Assignments
- •Travelling by air
- •Words and expressions
- •Travelling by train
- •Britain Rail’s Services
- •Words and expressions
- •Grammar exercises
- •Things to do
- •Unit 7 at the customs
- •Assignments
- •Words and expressions
- •Grammar exercises
- •Unit 8 meals
- •Meals and Mealtimes in Britain
- •Sunday Roast
- •Eating out in London
- •Restaurants
- •International and fusion cuisine
- •Fast food
- •Ordering food
- •Grammar exercises
- •2. Be a host and a guest in turns.
- •3. Project Work:
- •Unit 9 accommodation
- •How to book
- •Classification
- •Yha Hostels
- •Independent Hostels
- •University Accommodation
- •Bed and Breakfast
- •Guesthouses
- •Rental Accommodation
- •Words and expressions
- •Grammar exercises
- •Unit 10 london
- •Assignments
- •Buckingham Palace
- •Houses of Parliament
- •Westminster Abbey
- •St. Paul’s Cathedral
- •Trafalgar Square
- •Nelson`s Column
- •The Tower of London
- •Piccadilly Circus
- •Shakespeare`s Globe Theatre
- •Covent Garden
- •Downing Street
- •The Charles Dickens Museum
- •Neasden Temple
- •Royal parks
- •British Library
- •Changing the Guard
- •Words and expressions
- •Grammar exercises
- •Indirect Speech
- •Order tell ask beg suggest
- •Things to do
- •Unit 11 shopping
- •Shopping in London
- •Words and expressions
- •Assignments
- •Marks & Spencer Britain's Favourite Store
- •How did it all begin?
- •What are the best-sellers?
- •Why is m&s so successful?
- •I’m not a shopaholic!
- •Words and expressions
- •Grammar exercises
- •The media
- •National and local newspapers in the usa
- •Radio and television in the usa
- •The press in the uk
- •Television and Radio in the uk
- •Words and expressions
- •Assignments
- •Machine Dreams
- •Words and expressions
- •Grammar exercises
- •Infinitive
- •Things to do
- •Grammar reference present forms Present Simple
- •Present Continuous
- •State verbs
- •Present Perfect
- •Present Perfect Continuous
- •Past forms The past forms of be
- •Past Simple
- •Past continuous
- •Past Perfect
- •Past Perfect Continuous
- •Future forms
- •The Future Simple
- •Going to, planning to
- •The Present Continuous
- •The Present Simple
- •The Future Continuous
- •The Future Perfect
- •The Future Perfect Continuous
- •Articles
- •Adjectives
- •Pronouns
- •Some/Any/No
- •A little/Little
- •Modal verbs
- •Functions of modal verbs
- •Passive voice
- •Personal / Impersonal passive constructions
- •Reported speech
- •1 Change of tenses
- •2 Verbs and conjunctions used for reporting
- •3 Word order in reported questions
- •Conditionals
- •Infinitive – gerund – participles The Infinitive
- •The Gerund
- •The Participles
- •Suffixes Common suffixes for nouns
- •Common suffixes for adjectives
- •Prefixes used to form opposites
- •Other prefixes which change meaning
- •Prepositions of Time: at, in, on
- •Bibliography
- •Заключение
- •191015, Г. Санкт-Петербург, ул. Кавалергардская, д. 7
Words and expressions
to disrupt– разрывать, разрушать
snippet– отрывок (из книги)
resistant –стойкий, прочный
transparency– прозрачность
opaque– непрозрачный, светонепроницаемый
accomplishment – достижение
impenetrable– недоступный, непроницаемый
Task 4. Match the definition with their English words and Russian equivalents.
1. a sort of a tune used in adverts
2. advert on radio or television
3. a large board in a public place on which posters are put
4. a phrase used in advertising to attract attention to the product
5. advertising for a product in places where it is sold
6. a small piece of printed paper that advertises smth
7. famous person, celebrity speaks on behalf of a product
8. advertising materials sent through the mail
музыкальный логотип point- of -sale advertising
реклама на радио, телереклама jingle
доска для афиш и объявлений slogan
рекламный девиз mailshots
реклама в месте продажи endorsement
листовка commercial
поддержка товара billboard
разовая рассылка рекламных материалов leaflet
Task 5. Combine a word from A with one from B to match each of the definitions and match with Russian equivalents.
Рекламирование товаров знаменитостями; Целевая аудитория; Размещение рекламы товаров внутри телепрограмм; Исследование рынка.
A: B:
target endorsement
market placement
product audience
celebrity research
1. _____demographic group that the advertising campaign is aimed at.
2.______activities involved in obtaining information about a particular market.
3._____arrangements for appearing a product in a film or television program.
4._____well-known people promote a product.
Task 6. Fill in the gaps with the English equivalents of the underlined words.
1. The different средства распространения рекламы include television, radio, newspapers, magazines, справочники and direct mail by which advertises send letters, brochures and leaflets directly to the potential customer.
2. Advertising informs consumers about the benefits of products and services, and attempts убедить the consumers to buy them.
3. The best form of advertising is free изустная реклама, which occurs when satisfied customers recommend products and services to their friends.
4. Emissions have been reduced significantly and carmakers сообщили these advances in their advertising.
5. Sports shoe manufactures do a lot of market research before they выпустят новый товар на рынок.
6. A company can advertise in a variety of different ways, depending on how much it wishes to spend and the size and type of audience it wishes определить.
7. Many advertisements contain девизы or short phrases to attract a customer's attention.
8. Our marketing department is responsible for carrying out исследование рынка to determine the целевую аудиторию.
9. I was listening to the radio in the car this morning and now I can't get this ridiculous мелодию out of my head.
10. Рекламирование товаров знаменитостями is a commonly used метод, способ проведения рекламы which can be very profitable both for movie or sports stars and for the company.
11. American stars rarely appear в телевизионных рекламных роликах in the USA because it will harm their own image.
12. I find it so irritating to pick up the Sunday newspaper and have so many рекламных материалов fall out all over the place.
13. Huge рекламные щиты by the roads have the same aim as small advertisements in newspapers and magazines. They tell us of availability of some goods and appeal to make a choice.
14. Our company decided to arrange рекламу в месте продажи for a new range of cosmetics and to give our potential customers бесплатные образцы in order to increase sales.
15. Many companies оказывают финансовую поддержку events to maintain their image or to create a new one. 16. Финансовая поддержка can cover a whole range of activities including sport, education environmental and social community projects.
17. On average American companies spend annually more than $50 million on размещение рекламы товаров внутри телесериалов.
Task 7. Practice the following dialogue.
Sonya: …across to our reporter, Ken Diaz.
Ken: Thank you, Sonya. Yes, I am standing here at the scene right now, and with me is an eyewitness, June Cross. Can you tell us what you saw?
June: Well it all happened so fast…there was this incredibly loud noise, and everything shook…
Ken: Some kind of explosion, perhaps?
June:Yes. Yes, it must have been.
Ken: And then what happened?
June: Everyone was screaming and running…Some people crawled under cars…
Ken: That's when the building collapsed?
June: Yes … there was dust and smoke everywhere…It was awful!
Ken: Thank you. Well, Sonya, behind me you can hear the sound of sirens as more rescue workers arrive. Police have cordoned off the area and firemen are already searching the rubble…
Task 8. Explain the words in bold of Task 7.