Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
Практикум Вахотин А.А. макет.pdf
Скачиваний:
12
Добавлен:
15.02.2016
Размер:
2.57 Mб
Скачать

office. Now I (want) to go to work but last year I (not want) to because I (like) my job now but last year I (not like) it.

25)Ask David questions about his previous work.

26)Study the use of the irregular verbs in Past Simple.

I

 

 

 

 

 

 

 

you

 

 

 

we

 

 

 

he

 

went

you

 

went

she

 

 

 

they

 

 

 

it

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I

 

 

 

 

 

 

 

you

 

didn’t go

we

didn’t go

he

 

you

 

did not go

did not go

she

 

they

 

 

 

 

 

 

it

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I

 

 

 

 

 

 

 

you

 

 

 

we

 

go?

did

he

 

go?

did

you

 

 

she

 

 

 

they

 

 

 

it

 

 

 

 

 

 

 

 

 

 

 

 

 

 

27)Study the Past Simple forms of some irregular verbs.

begin

began

fall

fell

leave

left

sell

sold

break

broke

find

found

lose

lost

sit

sat

bring

brought

fly

flew

make

made

sleep

slept

build

built

forget

forgot

meet

met

speak

spoke

buy

bought

get

got

pay

paid

stand

stood

catch

caught

give

gave

put

put

take

took

come

came

go

went

read

read

tell

told

 

 

 

 

 

 

 

 

 

 

 

72

 

 

 

 

do

did

have

had

ring

rang

think

thought

drink

drank

hear

heard

say

said

win

won

eat

ate

know

knew

see

saw

write

wrote

 

 

 

 

 

 

 

 

28)Complete the table with the Past Simple forms of the sentences.

+

-

?

He(work)

She (sleep)

We(work)

They (drink)

Mike (write)

You (have)

We(be)

29)Look at the table. Speak about what the people did at the weekend.

 

meet friends

go dancing

write a

go to bed

 

report

late

 

 

 

 

 

 

 

 

Joe

+

+

-

-

 

 

 

 

 

Kate

-

-

+

+

 

 

 

 

 

Robert

+

-

-

+

 

 

 

 

 

I

 

 

 

 

 

 

 

 

 

30)Rewrite the following text about James in Past Simple.

On Monday I have a meeting. The first report was about sales. Nick goes to the blackboard. We write everything. We don’t make remarks. Nick make a good report and the CEO says it is good. Nick gets a

73

bonus. Pete does not get a bonus because he does not know the information and does not answer the CEO’s questions. After the meeting I go to the cafeteria. I eat a sandwich and drink a cup of tea. I do not drink coffee. After lunch I met some team leaders at production and give some recommendations. Then I take the accounts from the finance department. I don’t spend much time there. I don’t go home at once. I go to the bar and have some beer with my colleagues. Then I go home. On my way home I buy a book and read it at home.

30)Ask James general questions about Monday. Ask each other the same questions.

31)Ask James special questions about Monday.

32)Speak about yesterday.

33)Translate the following directions of trends.

fall / decrease / go down rise / increase / go up

34) Describe the trends of the two companies.

P…

1975

1976

1977

1979

1980

PDI and FIS sales chart.

74

P…

1975

1976

1977

1979

1980

PDI and FIS costs chart.

P

DI

1975

1976

1977

1979

1980

PDI and FIS profit chart.

75

Unit VII

Markets

1)Make as many word combinations as possible and match them to definitions.

 

figures

the number of products the company sold

 

forecast

 

the number the company wants to sell

 

target

 

a person who sells a company’s product

 

 

 

manager

the percentage of a market that a company has

sales

representative

the company with the biggest market share

research

customers who buy the product

market

share

the number of products the company plans to sell

 

leader

studying what the customers need

 

price

a person who runs the department

 

growth

the price of something on a market

 

increasing sales and market share

 

segment

 

 

 

 

 

 

2) Fill in the gaps.

1.

A good sales manager must study ............ to know about the

 

financial status of the company.

2.

Our ............ is bad. We don’t expect big sales.

3.

Sumsung ............ is very large. They sell a lot of cell phones.

4.

The ............ on this device is $250. It is quite low for such a good

 

thing.

5.The sales of Apple products rise all the time. The company has a good ............

6. Women is a good ............

for Peugeot 308.

76

7.

Our ............

is large. We want to have big sales this year.

8. ............ helps to understand what customers need.

9.

Toshiba is a

............. They have more sales than their competitors.

3)Replace the underlined expressions with expressions from above.

I’m Kali and I’m a marketing manager for “Crazy Cola” in a country called Newland. The (calculations on the market) say that in this market, we are (sell more than other cola). In fact, the (we have 50% of the market). We have a (sales increase at 7% – 8% a year). There are two main (groups of customers) – those who drink it in cafés, bars and restaurants, and those who buy it to drink at home. Our main competitors are Coca-Cola and Pepsi but we win because our (the money you pay for the cola) is lower.

4) Read this description of a language training market. Answer the questions.

In Paris, 500 organizations offer language training to companies. However, 90 percent of sales are made by the top five language training organizations. The market is not growing and has a stiff competition. Terra Lingua has 35 per cent of the market. Globe has about 25 per cent of the market. Word has 10 per cent.

1.How many competitors are there in this marker?

2.Is competition in the market strong?

3.Who is the market leader?

4.What is its market share?

77

5)Make as many word combinations as possible and match them to definitions.

mass

 

a small but often profitable market

niche

 

it is outside the producers country

luxury

market

it is in the producer’s country

export

 

it sells for a large number of people

home

 

it sells expensive goods of a very high quality

 

 

 

6)Make as many word combinations as possible and match them to their opposites.

new

 

unattractive market

profitable

 

unprofitable market

growing

 

market

mature market

big

 

small market

attractive

 

 

 

competitive

 

declining market

 

 

 

7) Characterize the following markets.

Tablet computers, Cell phones, Holidays in Turkey, Dubai Holidays,

Five–star Hotels, Tree-star hotels, Beauty products, Operation Systems, Wheelchairs, Golden watches, Diamond, Jewelry, Sports cars, Polish clothes market, Russian household chemical goods

8)Study the use of comparative and superlative degrees of comparison.

good

better

 

the best

bad

worse

 

the worst

 

 

 

 

 

 

78

 

many / much

more

the most

 

 

 

low

lower

the lowest

high

higher

the highest

small

smaller

the smallest

big

bigger

the biggest

 

 

 

interesting

more interesting

the most interesting

beautiful

more beautiful

the most beautiful

 

 

 

9)Make comparative and superlative forms for the following adjectives.

big

small

clean

dangerous

long

poor

quiet

interesting

high

cold

weak

uncomfortable

strong

fast

ugly

attractive

rich

late

old

competitive

new

slow

low

profitable

safe

hot

good

beautiful

short

dark

bad

comfortable

light

early

 

expensive

cheap

noisy

 

boring

 

 

 

 

10)Use comparative and superlative forms characterizing the following things.

 

long - short

 

 

 

 

the Amazon

the Mississippi

the Nile

 

 

 

 

high - low

 

 

 

 

79

the Eiffel Tower

the Ostankino tower

Big Ben

 

 

 

 

expensive - cheap

 

 

 

 

Toyota Camri

Mercedes s600

Deawoo Matiz

 

 

 

 

fast - slow

 

 

 

 

cheetah

horse

rabit

 

 

 

 

hot - cold

 

 

 

 

the Sun

lamp

macaroni

 

 

 

 

noisy - quiet

 

 

 

 

TV

drill

tractor

 

 

 

 

rich -poor

 

 

 

 

Gates

Prokhorov

Anton Andreevich

 

 

 

 

big - small

 

 

 

 

Brazil

Russia

Australia

 

 

 

 

interesting - boring

 

 

 

 

TV

book

film

 

 

 

 

beautiful

 

 

 

 

Megan Fox

Scarlett Johansson

my Mum

 

 

 

 

strong - weak

 

 

 

 

Schwarzenegger

Bruce Lee

Chuck Norris

 

 

 

 

intelligent - stupid

 

 

 

 

chimpanzee

dolphin

gorilla

 

 

 

11)Open the brackets.

I opened a hairdressing salon last year. The ............ (important) thing is to think about your target customers. My hairdressing salon is located in my parents' hotel. My customers are............ (old) and

80

............ (rich) than my main competitors’. They like excellent service

and a cup of coffee. My main competitor’ customers are ............

(young) than mine. She offers a ............

(cheap) service than I do.

However, my salon is ............

(comfortable) than hers. My ............

(exciting) customer is a famous model.

 

12)Characterize the following producers of heating equipment.

 

Warmino

Hot Heat

Starston

 

 

 

 

Start

1998

2002

1967

Employees

850

1,100

2,300

Staff

quite

 

very

 

experienced

experienced

experienced

Market share

25%

12%

43%

Profit

$45,000,000

$19,000,000

$30,000,000

Product (price)

$800

$300

$500

Product (quality)

very good

good

quite good

 

 

 

 

81

Unit VIII

Companies

1)Martina Mertes is Corporate Communication Manager for the Mini range of cars at BMW. Tick the words you think you will hear in the interview (T. 9.1).

a model, to launch, production, factory, demand, university, exhibition, market, to export, to increase, warehouse

2)Listen to and read the interview and fill in the gaps.

I:What do you make here?

M: We make the Mini range of car here in Oxford. There are three different ............ – the Mini One, the Mini Cooper and the Mini Cooper S. The Mini brand is part of the BMW group of companies.

I: Is business good?

M: It’s very good. The new Mini was ............ in 2001 and was immediately successful. Last year we sold 144,000 cars around the world – more than we expected to sell, in fact.

I: How many cars do you make each year?

M: Last year we planned to build 100,000 cars, but we ............ our production to 160,000 in order to meet demand. Now the factory is working 7 days a week.

I: Where do you sell the cars?

M: We’re selling in 72 different countries. The biggest ............ is the UK, then the US. Other main markets are in Europe and Japan, and we’re just starting to sell in China now.

I: And you build all the Minis here?

82

M: Yes, all of them. We have 4,500 people working here, and the

............ is open 51 weeks a year. The original Minis were built here in the 1960s, so there’s a long tradition of building great cars in Oxford. I: And what’s next for the Mini?

M: Well, we’re ............ new models like the Mini Diesel. We’ll like to see Minis in use in every country in the world!

3)Answer the questions.

1.Where is the factory situated?

2.How is business?

3.How many days a week is the factory working to meet demand?

4.What is the biggest market for Minis?

5.What is the newest market for Minis?

6.Where were the original Minis built?

7.Is BMW developing new models in Oxford?

8.What is Minis market segment?

9.Who are the main competitors?

10.Is there a market growth?

11.How can you characterize the market Minis work on?

4)Study the use of Present Continuous.

I

am

 

 

we

 

 

 

 

 

 

 

 

 

you

are

you

 

 

 

working

 

 

are

working

he

 

 

 

she

is

 

 

they

 

 

it

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

83

 

 

 

I

am

 

 

we

 

 

 

 

 

 

not

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

you

are

 

 

you

 

 

 

 

 

 

not

working

are not

 

working

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

he

 

 

 

 

 

 

 

 

 

 

 

she

is not

 

 

they

 

 

 

 

 

 

it

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

am

 

I

 

 

 

we

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

are

you

 

 

 

you

 

 

 

 

 

 

 

 

working?

are

 

 

working?

 

 

 

he

 

 

 

 

is

she

 

 

 

they

 

 

 

 

 

 

 

it

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5) What are the people doing now?

 

 

 

 

 

 

 

 

to eat /to have / to play / to sleep

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6)

Complete the sentences.

 

1.

Please, don’t sing. I ............

(work).

 

2.

Where is John? He is in the kitchen. He ............

(cook).

3.

Look! Somebody ............

(swim) in the river.

 

4.

I ............

(drive) a car. I can’t talk

 

5.

They ............

(build) a new school.

 

6.

Mark is not busy. He ............

(watch) TV.

 

 

 

 

84

 

7. The sales figures of this company ............

(rise).

7)Look at the picture and write true sentences about Jane.

1.(have dinner) ............

2.(watch television) ............

3.(sit on the floor) ............

4.(read a book) ............

5.(play the piano) ............

6.(laugh) ............

7.(wear a hat) ............

8.(write a letter) ............

8)Write true sentences about yourself now.

1.(I / wash / my hair) ............

2.(it / snow) ............

3.(I / sit / on a chair) ............

4.(I / eat) ............

5.(it / rain) ............

6.(I / learn / English) ............

7.(I / listen to music) ............

8.(the sun / shine) ............

9.(I / wear / shoes) ............

10.(I / read / a newspaper) ............

9)Look at the pictures and write down the questions.

85

10)Look at the pictures and write down the questions. cry / eat / go / laugh / look at

11)Open the brackets.

1.I (not to drink) coffee now. I (to write) an English exercise. 2. I (not to drink) coffee in the evening. I (to drink) coffee in the morning. 3. Your friend (to do) his homework now? 4. Your friend (to go) to school in the morning? 5. Look! The baby (to sleep). 6. The baby

86

always (to sleep) after dinner. 7. My grandmother (not to work). She is on pension. 8. My father (not to sleep) now. He (to work) in the garden. 9. I usually (to get) up at seven o'clock in the morning. 10. What your sister (to do) now? — She (to wash) her face and hands. 11. When you usually (to come) home from school? – I (to come) at three o'clock. 12. Where your cousin (to work)? – He (to work) at a hospital. 13. Your sister (to study) at an institute? – No, she (to study) at school. 14. My cousin (to go) to school every day. 15. My mother (not to play) the piano now. She (to play) the piano in the morning.

 

12) Complete the text with the following words.

 

 

to increase / to export / to plan / to translate / to expand

The number of Pret a Manger (PaM) shops ............

in London and

other

parts of the

UK. Now

PaM

............ its overseas business,

particularly in China. Currently it ............

its advertising material into

Chinese. PaM ............

its winning formula to Hong Kong and Japan.

PaM

............ to open new shops in New York.

 

 

13) Open the brackets.

 

 

 

 

 

The Inditex group

 

The Inditex group ............

(own) six fashion chains including Zara. It

............

(have) around 1,500 stores worldwide. It ............

(work) in 44

countries. Inditex ............

(employ) 27,000 people and ............

(have)

more than 200 fashion designers.

 

 

 

Now the fashion designers ............

(work) on next year’s designs. The

Inditex group ............

(do) very well at the moment, and it ............

(plan) to become a global fashion leader. Amancio Ortega, the founder

87

of Inditex, also ............

(invest) in property and hotels. Most of this

year’s investments ............

(stay) in Spain.

14)Make up questions and answer them.

1.(BMW / sell / Minis / in China / now/ ?) ............

2.(they / develop / new models / ?) ............

3.(4,500 people / work / on the BMW factory / ?) ............

4.(the BMW factory / working / 7 days a week / ?) ............

5.( the number of Pret a Manger shops / increase / ?) ............

6.(Where / PaM / expand / its overseas business / ?) ............

7.(What / it / do / with its advertising material / ?) ............

8.(Where / PaM / export / its winning formula / ?) ............

9.(Where / PaM / plan to open new shops / ?) ............

10.(What / the Inditex fashion designers / do / now / ?) ............

11.(How / the Inditex group / do / at the moment / ?) ............

12.(What / it / plan / to do / ?) ............

15)Study the adverbs which are used to express future.

later tomorrow next week next month next year

16)Study the example of using Present Continuous for future plans.

88

17)What are these people saying?

18)Answer the questions using the prompts.

1.

Did you clean the car yesterday?

1. Not yet. ...

(tomorrow)

2.

Did you phone Sally in the morning?

2. Not yet. ...

(later)

3.

Did you go to the cinema at the

3. Not yet. ...

(tonight)

 

weekend?

4. Not yet. ...

(after dinner)

4.

Did you finish that chapter?

5. Not yet. ...

(next week)

5.

Did you buy the book you wanted?

 

 

 

 

 

 

19)What is going to happen in these situations?

1.There are a lot of clouds in the sky. (rain)

2.Jacks work stats at 8.30. It is 8.29 and he is at home. (be late)

89

3.There is a hole in the boat. (sink)

4.Tom is lifting a table with a vase on it. (fall)

5.Jack is drinking heavily tonight. (get drunk)

6.Mary has got tears in her eyes. (cry)

 

20)Complete the sentences.

 

 

1.

My hands are dirty. I

............ (wash) them.

 

2.

I don’t want to go home by bus. I ............

(walk).

3.

John is going to London next week. He

............ (meet) some

 

friends.

 

 

 

4.

I’m hungry. I ............

(eat) this sandwich.

 

5.

It’s Sharon’s birthday next week. We ............

 

(buy) her a present.

6.

Sue says she’s feeling very tired. She ............

 

(sleep) for an hour.

7.

There’s a good film on TV this evening. ............ you ............

 

(watch) it?

 

 

 

8.

You look elegant. ............

you ............

(go out) tonight?

9. That man is looking at my bike.

............ he ............

(steal) it?

10.

What ............

you ............

(wear) to the party tonight?

11.

Where ............

you ............

 

(go) on holiday this year?

12.

When ............

you ............

(finish) today?

 

13.

Who ............

you ............

(meet) you at the station?

14.

What ............

Rachel ............

 

(do) when she leaves school?

21)Ask each other about the plans.

1.tonight

2.tomorrow

3.at the weekend

90

4.next week

5.next month

6.next summer

7.next year

22)Match the sentences with the correct company.

AUTOTECH

GREEN FINGERS

A large car parts company

A small garden products company

1.John Smith started Autotech in 1960.

2.It has a workforce of 2,500.

3.Autotech exports to over 12 countries.

4.It manufactures car parts.

5.It introduces one or two new components each year.

6.It employs about 35 people.

7.Green Fingers sells some of its products abroad.

8.It produces garden products.

9.George and James Hawkins began Green Fingers in the 1920s.

10.Green Fingers supplies the gardening industry.

11.It launches twelve new products a year.

12.Autotech provides components for the car industry.

23)Complete the text.

 

GKS Services ............

in 1989 when Dieter Norland left his job as an

engineer in the computer industry. The Company ............

high-tech

 

91

 

security alarms and ............ its products all over the world. It ............

150 people at as factory near Rotterdam, although the company’s head

office is in Amsterdam and ............

a staff of 20. The company

............ а number of new products each year. GKS Services ............

products to the security industry and ............

domestic alarms for the

general public.

 

24)Invent a company or take yours and make a presentation of its past, present and the future according to the plan.

1.start

2.employ

3.produce / manufacture

4.supply / provide

5.develop

6.increase

7.expand

8.export

9.plan

92

Учебное издание

Вахотин Антон Андреевич

ПРАКТИКУМПОАНГЛИЙСКОМУЯЗЫКУ (ДЛЯЗАОЧНОГООТДЕЛЕНИЯ)

Подписано в печать 09.04.2013.

Формат 60х84/16. Тираж 30 экз. Печать ризографическая. Заказ № 12. Усл.-печ.л. 5,5. Уч.-изд.л. 1,7.

Санитарно-эпидемиологическое заключение № 11.РЦ.09.953.П.001215.12.09 от 01.12.2009 г.

Редакционно-издательский отдел Коми государственного педагогического института

167982. Сыктывкар, ул. Коммунистическая, 25

93