- •Международный консорциум «Электронный университет»
- •Unit 18. Implied Warranties 82
- •Unit 1.
- •Unit 2.
- •Answer the questions:
- •Unit 3.
- •Influences on consumers
- •Unit 4.
- •Unit 5.
- •Problem–solving:
- •Unit 6.
- •What to Do After Buying
- •What is it important to do when any problem happens?
- •Tips on Writing a Consumer Letter of Complaint
- •Unit 7.
- •Consumer Protection Agencies and Organizations
- •Problem–solving:
- •Unit 8.
- •Taking Your Case to Court
- •Problem–solving:
- •Unit 9.
- •Read and translate the text.
- •Problem–solving:
- •Deceptive sales practices
- •Easy Money
- •Problem–solving:
- •Unit 10.
- •Unit 11.
- •Unit 12.
- •Unit 13.
- •Unit 14.
- •The Electric Knife
- •Problem–solving:
- •Unit 15.
- •Problem–solving:
- •2. For each of the following situations, decide whether a contract has been made. Give your reasons.
- •Unit 16.
- •Illegal Contracts
- •Problem–solving:
- •Unit 17.
- •Express Warranties
- •Problem–solving:
- •Unit 18.
- •Implied Warranties
- •Problem–solving:
- •Unit 19.
- •Problem–solving:
- •Unit 20.
- •Problem–solving:
- •Unit 21.
- •Unit 22.
- •Unit 23.
- •Unit 24.
- •Unit 25.
- •Unit 26.
- •1. Сomplete the sentences, using the appropriate words:
- •1. Сomplete the sentences, using the appropriate words:
- •1. Сomplete the sentences, using the appropriate words:
- •1. Сomplete the sentences, using the appropriate words:
- •1. Сomplete the sentences, using the appropriate words:
- •1. Сomplete the sentences, using the appropriate words:
- •Unit 6. What to Do After Buying
- •1. Сomplete the sentences, using the appropriate words:
- •Unit 7. Consumer Protection Agencies and Organizations
- •1. Сomplete the sentences, using the appropriate words:
- •Unit 8. Taking Your Case to Court
- •1. Сomplete the sentences, using the appropriate words:
- •1. Сomplete the sentences, using the appropriate words:
- •4. What values do you know?
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •3. Translate the following sentences into English:
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Consumers should be cautious regarding sales offers made by telephone because:
- •1. Complete the sentences, using the appropriate words from the box:
- •2. Are the statements true (t) or false (f)? Correct the false statements.
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •1. Complete the sentences, using the appropriate words from the box:
- •2. The finance charge is:
- •Daily (adj.) ежедневный, повседневный
- •Disclaimer (n.) отказ от ответственности
- •Slightly (adv.) слегка
1. Complete the sentences, using the appropriate words from the box:
Associate; recommended; technique; seeing is believing; promotes; brand name; advertising. |
Legal … influences people to buy things they really don’t want, need, or know much about.
Some ads … products with popular ideas or symbols, such as family, motherhood, wealth, or sex appeal.
The bandwagon approach is a technique that … the idea that everybody’s using the product.
Ads for certain medicines include the phrase, “… by doctors.”
A common television technique is based on the notion that … .
Some advertisers have been successful in getting consumers to connect one … with a certain product.
Whatever … advertisers use, you should learn to separate the product from the characters and images in its ads.
2. Are the statements true (+) or false (-)? Correct the false statements.
For many consumers, the biggest problem is false advertising.
Many ads try to sell products by appealing to the emotions.
The bandwagon approach is a technique that involves having famous athletes or movie stars advertise the product.
Other ads try to convince consumers by resorting to the claims of authorities, such as doctors.
A common radio technique is based on the notion that seeing is believing.
Some ads appeal to emotion simply by trying to make us cry or feel bad.
If ads include catchy musical jingles, consumers remembered the jingle but not the product.
Because of many techniques advertisers use, it is always difficult to separate the product from the characters and images in its ads.
UNIT 13. Bait and Switch Technique
1. Complete the sentences, using the appropriate words from the box:
Bait; loss leaders; disparage; “switch”; violating; insincere offer. |
The bait–and–switch sales technique involves an … to sell a product on terms that sound almost too good to be true.
The … is used to get the buyer into the store.
The seller tries to … the consumer to a more expensive item.
Salespersons who use the bait–and–switch technique are told to …, the advertised product and then refer the consumer to a higher–priced item.
Sellers can legally advertise specials at very low prices to get customers into their stores without … the bait–and–switch law.
The items offered in these specials are referred to as …, because the seller may lose money or make very little money on them.
2. Are the statements true (+) or false (-)? Correct the false statements.
Once the consumer is in the store, he or she finds that the product is much more appealing than expected.
On some occasions, the product may not be available at all.
The seller then tries to “switch” the consumer to a cheaper item.
As encouragement, the seller may be given a higher commission if he sells the lower–priced item.
If state law prohibits bait and switch, a consumer may be able to cancel a contract with a seller when the seller has used this technique.
Sellers can legally advertise specials at very low prices to get customers into their stores.
The items offered in these specials are sometimes referred to as loss leaders, because the seller may make very little money on them.
UNIT 14. Shopping by Mail