- •Министерство образования и науки Российской Федерации
- •Учебное издание н. И. Эмерель, н. Ю. Павлова, и. И. Бакалдина Linguaphone Business English
- •Часть 1
- •Company structure
- •Ground Plan of Headquarters
- •File 1 File 1
- •Company: Can-Am Sports
- •Telephone Number: (416) 555-8000
- •Exercise 4. Complete Thomas Willhite’s notes on Annique Demeyer’s report. Use the words given.
- •Revision of the file
- •Mind the prepositions
- •Indicates
- •Read the text
- •Revision of the file
- •Willhite: Look, Colin, I can’t talk now. I’m in the middle of a meeting.
- •Revision
- •Role play
- •Invent a company and make a presentation of it in class.
- •Body care
- •What is franchising?
- •To crown – to complete worthily; to make smth perfect or complete, by adding an achievement
- •Business woman of the year
- •Answer the questions:
- •What were the main reasons for the company’s success?
- •Revision of the file
- •Revision of the file
- •A (business) contact – a person, especially in a high position, who can give you useful information or introductions which will help you at work or socially
- •Role plays
- •Pj foods ratonalises european operations hundreds of managers to go
- •Supersub: clean; simple; healthy
- •I was thinking we might offer group discounts
- •Debt crisis
- •Government measures
- •Consequences
- •Current position
- •Revision of the file
- •Revision of the file
- •Money transfer – movement of money from one account to another
- •Revision and extra activities
Headquarters/Head
Office: Address:
Can-Am
Center 52 Bloor
Street West, Toronto,
Ontario M5W
1A3 Fax
Number:
053-3660 Type
of organization: a)
b)
Sporting
Goods Manufacturer Main
Product Lines: Main
Markets:
US,
Canada, South Korea,
Philippines Main
Subsidiaries: Market
Position: Annual
Revenue:
$
864 million
Company: Headquarters/Head
Office: Address:
Telephone
Number: Fax
Number: Type
of organization: a) b) Main
Product Lines: Main
Markets:
Main
Subsidiaries: Market
Position: Annual
Revenue:Company: Can-Am Sports
Telephone Number: (416) 555-8000
Θ Thomas Willhite arranges a meeting with Touchline Trading UK. Before the meeting, he contacts a friend from business school, Annique Demeyer. Mademoiselle Demeyer runs Associes Demeyer of Brussels, a market research organization. Willhite asks her to prepare an independent forecast of Can-Am’s sales in Europe for the next three years.
Read the following extract from Annique Demeyer’s report.
|
TABLE I: Sales of Can-Am products in Europe to date.
Year Sales ($US) Annual Increase Market Share (Europe) UK Other
1 180 000 - 5% - 2 385 200 114% 9% - 3 701 064 82% 14% - Current 4 1 030 564 47% 18% -
The European market is composed of a number of independent national markets. These markets have different purchasing patterns and distribution systems. Touchline is strong in the UK market. 85% of their sales, including sales of Can-Am’s products, are in the UK.
Our research indicates that interest in baseball and American football is growing fast in Europe. This is a direct result of coverage of these sports on satellite and cable TV. We understand that the European market for baseball and American football equipment is growing at an annual rate of 17%.
This growth is not just in the UK. Continental Europe represents over 60% of the total European market. Touchline does not appear to compete significantly outside the UK.
It is true that sales of Can-Am’s products in the UK have risen dramatically in the last four years. But this is partly because your major US competitors show little interest in the UK market. This may change as the market grows. Touchline may find it difficult to maintain its share of the market.
However, continental Europe is too important to ignore – as the following figures indicate.
TABLE II: Sales forecast for the UK, (assuming a market share of 18%).
Year Sales ($US) Annual Increase Market Share
Projected 5 1 174 563 14% 18% 6 1 362 493 16% 18% 7 1 580 491 16% 18%
TABLE III: Sales forecast including expansion to continental Europe, (assuming the market shares shown).
Year Sales ($US) Annual Increase Market Share (Europe) UK Other Total
Projected 5 1 726 808 68% 18% 3% 7% 6 2 448 575 42% 18% 5% 8% 7 4 143 643 69% 18% 10% 12%
|
Θ Now listen to the recording which gives a summary of the extract.