- •Unit 1. Making contacts reading
- •I. Before reading the text learn the following the words.
- •Telephoning across cultures
- •II. Answer the following questions.
- •Discussion
- •I. Meeting people
- •I. Here are the words and phrases which are commonly used when we meet
- •Greetings
- •Farewells
- •Thanks and possible answers
- •First words
- •Ending the small talk
- •II. Now make the telephone call yourself, using the words above. Try not to use the notes.
- •III. It is not always possible to follow your original plans. You, or your contact, may want to change an appointment. Study the expressions below.
- •III. The telephone
- •I. This datafile gives you many of the terms and phrases commonly used in making telephone calls.
- •II. After studying the text and the datafile above, decide if the information below is true or false.
- •III. Insert the missing word.
- •IV. Choose the best answer for the phrase:
- •IV. Using the words and expressions you have studied try to explain the system of telephone dialing in our country.
- •II. Answer the following questions.
- •I. You are in London and you want to buy a ticket for Glasgow. Complete the dialogue.
- •II. On the plane.
- •III. At the airport.
- •I. Learn the words you may need for your flight.
- •II. Read the following dialogue. Work in pairs.
- •III. Complete the dialogue using the words you have studied.
- •IV. Use have to and some of the terms from exercise I to complete the following sentences.
- •V. Here are the phrases and questions which you may be asked when you have to pass through the Customs.
- •VI. Complete the dialogue. Work in pairs.
- •VII. Now, it’s your turn to go through the Customs. Make the dialogue. Unit 3. Meetings. Negotiations. Deals. Reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •II. Answer the following questions.
- •IV. Read and translate the dialogue “Structure and functions of a bank”
- •Discussion meetings. Negotiations. Deals
- •III. Negotiations
- •I. Dr. Smith is holding a two-day seminar on negotiating techniques. At the end of the first morning he gives the group his ten rules for negotiating. Here they are.
- •II. Read Dr. Smith’s rules and then look at the remarks in list a. These remarks are not good for negotiating. Instead, use phrase from list b.
- •V. Complete the questionnaire to find out if you are a good negotiator?
- •IV. Deals
- •I. The words below show some of the most common uses of the word deal.
- •II. Complete these sentences using each of the phrases above in the appropriate form.
- •Unit 4. Company structure reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •Company structure
- •II. Answer the following questions.
- •Discussion the inner structure of a company
- •II. Using the information above answer the following questions.
- •III. Give your view on features listed below. Which of them are the most important for the manager? Which ones are not so essential?
- •IV. Read the text about mts Systems Corporation and complete the following “fact file” organisation chart below.
- •V. Now read the text again and complete the organisation chart
- •VI. Circle the word that does not belong in each horizontal group.
- •Marketing
- •II. Answer the following questions.
- •III. Read Mr. Lopez presentation.
- •IV. Below are some notes made by one of the colleagues of Mr. Lopez , some of them should be corrected. Write true or false against each statement.
- •V. Before reading the text, discuss these questions. Then read the text.
- •Zumo – creating a global brand.
- •Unit 6. Advertising reading
- •Advertising
- •II: Sort out the most important information from the text and retell it.
- •Sacrilege
- •V. Find words or expressions in the text which correspond to the following definitions.
- •Discussion
- •Focus Advertising
- •Writing
- •Unit 7. Money reading
- •I. Before reading the text learn the following words.
- •The dollar
- •The pound
- •II. Answer the following questions:
- •Discussion
- •You and your money
- •I. Do the quiz individually. Then compare answers with a partner.
- •II. Translate the following phrases:
- •III. In your opinion, which of the following give the best return on your money? Which are very risky? Which are less risky?
- •I. Work in three groups. Each group reads a different text: either The South Sea Bubble or Tulipomania or The Wall Street Crash. Make notes on the key points. The south sea bubble
- •Tulipomania
- •The wall street crash
- •II. Form new groups of three people, each of whom has read a different text. Exchange information and complete the chart below.
- •III. Discuss these questions.
- •IV. Work in groups. Find words or phrases in the texts which are similar in meaning to the definitions below. The first group to finish is the winner.
- •Angel investment
- •1. The Business
- •Writing
- •Unit 8. Employment reading
- •I. Before reading the text learn the following words.
- •How to select the best candidates - and avoid the worst
- •II. Answer the following questions.
- •III. In another part of the article (not included here), the writer suggests that selectors should look for three qualities:
- •Discussion
- •Job interview. Dialogue
- •I. Read and translate the dialogue:
- •II. In pairs, make conversations using the prompts below.
- •II. Discuss these questions.
- •III. Match the adjectives in column a to the nouns in column b. Make six word partnerships.
- •IV. Now complete these sentences with word partnerships from the list.
- •Writing
- •II. Write your own letter of application in reply to the following advertisement:
- •Unit 9. Cultures in business reading
- •I. Before reading the text learn the following words.
- •The impact of culture on business
- •I. Which do you think of the three statements (a, b, or c) given below the extract offers the most accurate summary.
- •II. Read the text again. Identify the following:
- •Ian Hamilton Fazey examines a ten-point guide to doing export business in Japan.
- •Discussion
- •Visitors from china
- •Writing
- •Differences between British and American Letters
- •Discussion
- •II. Put an f for formal and an I for informal language. Give reasons.
- •III. Read the two models and find out which model:
- •IV. Match these phrases with the types of letters. Give more opening phrases and endings for each type of letter.
- •VI. Read the following questions and identify the type and style of each letter. Then write any two of them. Write your answer in the appropriate style, using 120-180 words. Do not include addresses.
- •Writing
- •II. Read the instructions below and write a reply including all the information given.
- •Additional information the layout of letters
- •Additional reading the scope of economics
- •How to study economics?
- •Employment
- •Minimum wage
- •Types of inflation
- •Competition
- •Money illusion
- •Money supply
- •Fiscal policy
- •Foreign direct investment
- •Free trade
- •Globalisation
- •Taxation
- •An advertisement for the new ford puma
- •Eye contact
- •Letters and documents
- •Contents
Differences between British and American Letters
|
British Opening Salutations 1) Dear Sirs - to a company
2) Dear Sir - to a man 3) Dear Madam - to a woman
4) Dear Sir or Madam - if you do not know the sex of the reader 5) Dear Mr Baker or Ms Bellow 6) Dear John Smith/Dear John -informal Closing Salutations 1-4 Yours faithfully 5 Yours sincerely 6 Kind regards Best wishes
|
American
1) Dear … (Representative) - if you do not know the name 2) Gentlemen - to men 3) Dear Mr. Bell or Ms Jacobs - when you know the name 4) Dear John - informal - when you know the name
1-2 Yours faithfully, Yours truly, 3 Sincerely yours, Sincerely, 4 Best regards,
|
Very often British people type a comma after the salutations, but an increasing number of firms are eliminating this. In American letters colons are used after formal opening salutations and commas after informal ones. After a closing salutation they always use a comma.
Discussion
Read the extracts and discuss the questions:
Where are the extracts taken from?
What is the purpose of each letter?
How do they differ?
Which extracts are examples of formal letters?
How is the reader addressed in a formal letter?
What are the closing remarks*for formal letters?
What is the salutation in a friendly letter?
How would you end extracts 1, 2 and 3?
How would you begin the extracts 4 and 5?
|
Dear Mr. Miller, I received your kind invitation to the reception. Unfortunately, owing to other commitments, I will be unable to attend... |
|
Dear Ralph, I just got your invitation to the company's event I'm afraid I can't make it because I've already made plans which I can't change ... |
|
Dear Sirs, I am writing to complain about the poor quality of the items which I received from your company: I have no other alternative but to cancel the order which I placed earlier this week... |
|
... thus, I recommend that you accept this advice on the matter. I am sure that the suggestion offered is the best solution. Please let me know if this was helpful. Yours sincerely, Lee Jones |
|
... I would appreciate a reply at your earliest convenience. I look forward to meeting you to discuss employment opportunities. Yours faithfully, Nicole Porter |
II. Put an f for formal and an I for informal language. Give reasons.
|
1. In reply to your query about... 2. I trust that this is the information you require........ 3. Hope this information helps you ... 4. I would like to express my dissatisfaction with the item I purchased ... 5. I'm afraid I won't be able to make it on Friday........ 6. Why don't you come and visit us ... 7. I'm looking forward to hearing from you ... 8 I look forward to meeting you. 9. I am writing with regard to the advertisement........ 10. How about getting together next Friday instead? ..... |
11. Pop in for a chat some time soon ... 12. You've been very helpful... 13. Well, I must leave now ... 14. By the way, I've got to tell you ... 15. I regret to inform you that... 16. It is with great happiness that I congratulate you on your engagement... 17. Please accept my sincere apology ... 18. Write back soon! 19. Keep in touch... 20. You are cordially invited to attend ...
|