It Seems to Work

Despite the antipathy towards commercials expressed by the viewers, the remarkable success of television commercials in selling products makes it MANIFEST that the advertiser has gleaned what the viewer wants to see and hear from his research interview. This has helped the advertiser DELVE deeply into what motivates people when they go into the supermarket to purchase products. The advertising agency is never CAPRICIOUS and can vindicate spending large sums of money on research. Having uncovered what the public wants, the advertiser expedites putting the REQUISITE words, music, and photographs of the product on film. He will thus REPLENISH the never-ending, ubiquitous television commercial supply in the hope that the consumer will remember some facet of the film and buy the product.

1) manifest a) requirement

2) delve b) evident, obvious

3) capricious c) fanciful, whimsical

4) requisite d) to fill again, to restock

5) replenish e) dig, do research

СОДЕРЖАНИЕ

ПРЕДИСЛОВИЕ. ПРОГРАММА. СОДЕРЖАНИЕ ПРОГРАММЫ. СТРУКТУРА КУРСА………………………………………………………………..3

ТРЕБОВАНИЯ НА ЗАЧЕТАХ И ЭКЗАМЕНАХ. ЛИТЕРАТУРА……………….3

МЕТОДИЧЕСКИЕ УКАЗАНИЯ……………………………………………………5

КОНТРОЛЬНАЯ РАБОТА №1…………………………………………………....10

КОНТРОЛЬНАЯ РАБОТА №2……………………………………………………19

КОНТРОЛЬНАЯ РАБОТА №3……………………………………………………29

КОНТРОЛЬНАЯ РАБОТА №4……………………………………………………38

КОНТРОЛЬНАЯ РАБОТА №5……………………………………………………49

КОНТРОЛЬНАЯ РАБОТА №6……………………………………………………60