Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
ВСЕ Новые тесты а_яз ч_1_для ЭКОНОМИСТОВ.doc
Скачиваний:
2
Добавлен:
27.11.2019
Размер:
172.54 Кб
Скачать

15. Заполните пропуски соответствующими словами, данными под чертой.

1) A partnership is an association of two or more persons to __________________________for profit.

2) The partnerships are found in such professional fields as medicine, _________________________ ,

_________________, _____________________, ________________________, and stockbrokerage.

3) Each partner ____________________ for all ________________ and for the whole _______________.

carry on a business, is responsible, law, business, accounting, debts, insurance.

Переведите предложения на русский язык.

Text 2. Banks, Business and Marketing - ФИК

Banks are different in different countries. Let's speak about the banks in the United States of America. There, commercial banks are classified into two main groups. First, there are national banks. They are chartered and supervised by the Federal Government Secondly, there are state banks. They are chartered and supervised by the state in which they are operated. All commercial banks can make loans to borrowers.

Major commercial banks in such cities as Tokyo, Paris, Rio cooperate with each other. In this way they finance imports and exports between countries

An importer buys merchandise from another country using the currency of that country. For that purpose he buys this currency from the foreign exchange department of his banks. And m the same way if an exporter receives foreign money from sales to other countries, he sells this currency to his bank. By this method the currency of any country can usually be exchanged.

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand*, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand**, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, stroge, pricing, promotion, selling, credit traffic and marketing research.

The ability to recognize*** early trends is very important. Producers must know why, where for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy.

Marketing operations are very expensive. They take up more than half of the customer's dollar The trend in the USA has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It provided a wide range of merchandise and plenty of parking facilities.

* on the one hand - с одной стороны

** on the other hand – с другой стороны

*** the ability to recognize – способность определять

Задание к тексту 2

1. Запишите русский перевод и запомните значение опорных слов к тексту:

commercial bank коммерческий банк

distribution

classify

user

national bank национальный банк

transporting

state bank государственный банк

make a decision

to include

storing

to make up

selling

to chart

pricing

to supervise

promotion

to operate

advertising

to make a loan to smb.

credit traffic

to borrow

marketing research

borrower

to predict

to buy

attempt

merchandise

to influence

purpose

expensive

foreign exchange department

trend

sales

mass consumption

currency

shopping centre

to exchange

available to smb.

money

plenty of parking facilities

producer

consumer

goods

movement goods