liam5854salesoptimadigital.comI am an expert in search engine marketing (SEM) and have a deep understanding of pay-per-click advertising (PPC) and social media marketing. I also have experience with various other advertising platforms. I have successfully created and implemented my own tactics for boosting website traffic and generating leads through SEM. Search engine marketing (SEM) is a digital marketing technique that involves using paid advertising to increase the visibility of a website in search engine results pages (SERPs). The goal of SEM is to drive more qualified traffic to a website through search engines like Google and Bing.