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Glossary:

unanimity одностайність

apart from окрім

commodity товар

consumption споживання

to contaminate заражувати

shelf life строк зберігання

IX. You apply for a position of a hospitality manager at a luxurious restaurant. Prove to your employer that you are a skillful worker fit for this position.

Tradesman

I. Words and word combinations to remember:

to stand for підтримувати

former колишній

market research дослідження ринку

transportation перевезення

storage зберігання

advertising реклама

to refer to відносити до

to do one’s best робити все можливе

potential потенційний

to insure застрахувати

to introduce ввести, представити

to connect з’єднати

consumer споживач

to perform виконувати

to include містити, включати

pricing калькуляція цін

promotion підвищення, просування вперед, реклама

traffic перевезення, фрахт

vital життєво важливий

failure невдача

demand попит

to enable створювати можливість, полегшувати

to provide забезпечувати

appropriate потрібний, необхідний

II. Read the text and be ready to do the tasks:

I Am a Would-Be Tradesman

Ukraine stands for the development of trade with all countries, that is why the profession of tradesman gets more and more importance and popularity among the former school-leavers.

Buying, selling, market research, transportation, storage, advertising – these are all part of complex area of business known as marketing.

The product element of marketing refers to the goods or service that a company wants to sell. The tradesman should do his best to research and develop (R&D) a new product, to research the potential market, to test the product to insure quality, and then to introduce it to the market.

Tradesman deals with all the business activities connected with the movement of goods and services from producers to consumers. S/he performs marketing operations which include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research. Each one plays a vital role in the success or failure of the marketing operations.

The exchanging of products makes the business world.

Tradesman should be able to analyze, and understand customer demand in order to enable the company he works at to provide the most appropriate products and services.

For this purpose s/he should posses human relation skills, quick mind and the ability to analyze the situation properly. The work of tradesman defines the company’s success.

III. Match the following English words and word combinations with their Ukrainian equivalents:

to stand for колишній випускник

tradesman робити все можливе

to get importance успіх компанії

former school-leaver підтримувати

complex area мати справу з

to do one’s best набувати важливості

potential market комерсант, торговець

to deal with складна сфера

quick mind потенційний ринок

company’s success швидка реакція

IV. Decide whether the statements are True (T) or False (F):

  1. Ukraine stands for the development of trade with all countries.

  2. Buying and selling only are the part of complex area of business known as marketing.

  3. The tradesman should do his best to research and develop (R&D) a new product.

  4. Tradesman deals with all the business activities connected with the movement of goods and services from manufacturers to clients.

  5. The exchanging of money makes the business world.

  6. Tradesman should be able to analyze, and understand customer demand in order to provide the most appropriate products and services.

  7. The number of clients defines the company’s success.