Part 2: Vocabulary Expansion

Exercise 1. Use the correct forms in the sentences below, choosing the correct words in the brackets:

Выберите правильную форму слова: существительное, глагол или прилагательное.

1.They have very ___ views on this topic. (a. define, b. definition, c. definite, d. definitely)

2. What he needs is ____ criticism. ( a. construct, b. constructive, c. constructively).

3. Now he thinks quite ____ about it. (a. differ, b. difference, c. different, d. differently)

4. There's a strong ____ that this hypothesis be rejected. (a. possibility, b. possible, c. possibly)

5. Acts of ____ on TV screens can lead to harmful effects on children.(a. violently, b. violent, c. violence)

6. The ___ between these types is hardly noticeable. (a. differ, b. difference, c. different, d. differently)

7. He always gives advice ____ .(a. construct, b. construction, c. constructive, d. constructively).

8. The ___ of this branch is one of our major aims. (a.develop, b.development, c. developed)

9. The play is known for its ____ character. (a. agression, b. agressively, c. aggressive)

10. His ___ was extremely exciting. (a. describe, b. description, c. descriptive)

Exercise 2. Complete the sentences, using the correct words in the box

Закончите предложения словами в табличке.

a) audience, b) shift, c) create, d) fake, e) broadcast

1. A lot of listeners were upset by the ____.

2. An announcer reminded the ____ that the show was fictional.

3. He wanted to learn why some believed the ___ reports.

4. Our intention was to show the ____ between the communication formats.

5. New technologies can ___ new ways of living.

Exercise 3. Which of the following words could best be substituted

В этом задании представлены слова и их использование в предложениях. И варианты слов, которыми их можно заменить.

Например, слово circa в этом предложении можно заменить вариантом с) about

1. for "circa" in " It happened in Germany, circa 1450"? a) before, b) after, c) about

2. for "at least" in "At least two analysts support this view"? a) as minimum, b) as such, c) for instance

3. for "issue" in "This issue is significant to a proper understanding of media effects.

a) problem, b) event, c) bias

Exercise 4. Translate these passages in writing.

Письменно перевести.

4.1 McLuhan is perhaps the only media theorist to have become a media celebrity. During the height of his fame he even played a cameo role in Woody Allen’s acclaimed film, Annie Hall (1977). Beginning with Innis’s ideas about the impact of the printing press on information monopolies, McLuhan’s medium theory states that any advanced modern society is shaped by the various media technologies that are available to it. Media have powerful effects on societies. Moreover, media become extensions of ourselves; extensions of our human senses. What matters, then, is not the content of these media technologies but the technologies themselves.

4.2. Canadian historian Harold Innis is famous for his studies of the interrelation between culture, media, and technology. Innis divided media into time-biased and space-biased media. The former include handwritten and oral media that are intended to last for many generations, but are used in relatively small communities. The latter include most of the modern electronic and print media, which are designed to reach as many people as possible, but will typically not last long in time. While time-biased media favor a sense of community, space-biased media favor commercialism and imperialism. Among his most important works are Empire and Communications and The Strategy of Culture.