
- •Відповідальні редактори:
- •P ublishing House Departments
- •1. Sole Proprietorship
- •2. General Partnerships
- •Lesson 2
- •Module 1 unit 1. Printing production and publishing companies management workbook
- •Publishing as a Business
- •Lesson 4
- •Module 1 unit 2. Economic issues of publishing and printing production workbook
- •Lesson 5
- •Marketing mix
- •Advertising agencies
- •Lesson 2
- •Bookpal Australia Ltd.
- •Module 2 unit 3. Marketing workbook
- •Useful marketing tips
- •Grammar focus. Future tenses.
- •Lesson 4
- •Lesson 5
- •Module 3 unit 5. Art history workbook
- •Timeline of Printing
- •Printing nowadays
- •Lesson 3
- •Parts of a book
- •Front matter or preliminaries ("prelims", for short)
- •Back matter
- •Books: How they are made
- •Modern commercial binding
- •The most common book sizes are:
- •Lesson 2
- •Book Design: Elements of Good Cover Design
- •Module 4 unit 7. Book structure and design wookbook
- •Technical drawing
- •Module 3 unit 6. History of printing workbook
- •Graphics
- •Lesson 4
- •Glossary
- •Teacher’s book
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Lesson 5
- •Module Assessment Paper 1
- •Module Assessment Paper 1 Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Lesson 5
- •Module Assessment Paper 2
- •Module Assessment Paper Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Module Assessment Paper 3
- •The Digital Revolution
- •Module Assessment Paper 3 Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Module Assessment Paper 4
- •Module Assessment Paper 4 Keys
- •Tapescripts
Lesson 2
Content Focus
Task 1. To be organized exactly as stated in the Student’s Book. The whole activity should not exceed 7 minutes.
Task 2. Teacher should hand out the reports, consultation notes written by students as a home assignment at the next class, checked and commented on by him/her.
Teacher should also ask 3-4 students to present their reports or consultation notes. The whole activity should not exceed 8 minutes.
Task 3. To be organized exactly as stated in the Student’s Book.
Task 4. To be organized exactly as stated in the Student’s Book.
Task 5. To be organized exactly as stated in the Student’s Book.
Task 6. Suggested answers:
technique – a special way of doing something;
patterns – a regularly repeated arrangement of shapes, colours, or lines on a surface, usually as decoration;
survive – to continue to exist after a long time;
silk – a thin smooth soft cloth made from very thin thread which is produced by a silkworm;
influence – the power to affect the way someone or something develops, behaves, or thinks without using direct force or orders;
perpetuate – to make a situation, attitude etc., especially a bad one, continue to exist for a long time;
porcelain – a hard shiny white substance that is used for making expensive plates, cups etc.;
enormous – very big in size or in amount;
rapidly – very quickly and in a very short time.
Task 7.
True.
False.
False.
True.
False.
True.
False.
Task 8. To be organized exactly as stated in the Student’s Book. Teacher should encourage students to talk about the video they have seen.
Task 9.
clay tablet,
sticks,
Egypt,
paper,
papyrus plant;
export,
Greece,
easy to carry,
alphabet,
boards.
Task 10.
Yes, they helped the book progress.
They were called the codex.
In order to write in these new books they applied wax to the wood, allow time to let it dry and then a writer would scratch the letters into the wax.
These wooden books were soon replaced by ones that had papyrus pages.
Yes, it is.
Task 11. To be organized exactly as stated in the Student’s Book.
Task 12. To be organized exactly as stated in the Student’s Book.
Extra task (Internet search)
Read the quotation below and comment on it.
“Nothing written for pay is worth printing. Only what has been written against the market.”
Ezra Pound
MODULE 3
UNIT 6. HISTORY OF PRINTING
WORKBOOK
Task 1.
digital,
ineffective,
indifference,
existing,
interactive,
flexibility,
transmission,
continuance,
accumulated,
accessible.
Task 2.
opened,
named,
end,
there,
must,
hour,
world
nowadays,
Lesson 3
Task 13. Teacher should hand out the reports, consultation notes written by students as a home assignment at the next class, checked and commented on by him/her.
Task 14. Collect students’ letters to Johannes Gutenberg written as a home assignment for checking and grading.
Teacher should hand out the letters at the next class, checked and commented on by him/her.
Teacher should also ask 3-4 students to read their letters. The whole activity should not exceed 10 minutes.
Task 15. To be organized exactly as stated in the Student’s Book.
Task 16. To be organized exactly as stated in the Student’s Book.