
- •Відповідальні редактори:
- •P ublishing House Departments
- •1. Sole Proprietorship
- •2. General Partnerships
- •Lesson 2
- •Module 1 unit 1. Printing production and publishing companies management workbook
- •Publishing as a Business
- •Lesson 4
- •Module 1 unit 2. Economic issues of publishing and printing production workbook
- •Lesson 5
- •Marketing mix
- •Advertising agencies
- •Lesson 2
- •Bookpal Australia Ltd.
- •Module 2 unit 3. Marketing workbook
- •Useful marketing tips
- •Grammar focus. Future tenses.
- •Lesson 4
- •Lesson 5
- •Module 3 unit 5. Art history workbook
- •Timeline of Printing
- •Printing nowadays
- •Lesson 3
- •Parts of a book
- •Front matter or preliminaries ("prelims", for short)
- •Back matter
- •Books: How they are made
- •Modern commercial binding
- •The most common book sizes are:
- •Lesson 2
- •Book Design: Elements of Good Cover Design
- •Module 4 unit 7. Book structure and design wookbook
- •Technical drawing
- •Module 3 unit 6. History of printing workbook
- •Graphics
- •Lesson 4
- •Glossary
- •Teacher’s book
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Lesson 5
- •Module Assessment Paper 1
- •Module Assessment Paper 1 Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Lesson 5
- •Module Assessment Paper 2
- •Module Assessment Paper Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Module Assessment Paper 3
- •The Digital Revolution
- •Module Assessment Paper 3 Keys
- •Lesson 1
- •Lesson 2
- •Lesson 3
- •Lesson 4
- •Module Assessment Paper 4
- •Module Assessment Paper 4 Keys
- •Tapescripts
Module Assessment Paper Keys
Task 1.
placement
manufactured
competitiveness
decrease
Task 2.
1. will continually control,
2. will,
3. will be forced,
4. will,
5. will,
6. will.
Task 3.
1. publishing,
2. print,
3. approaches,
4. services,
5. range,
6. professionals,
7. process.
UNIT 4 DISTRIBUTION OF PRINTED MATERIALS
WORKBOOK
Task 1.
1-c,e;
2-b,d;
3-a.
Task 2.
Task 3.
Printing
distribution,
service,
workflow,
companies.
Task 4.
1-d,
2-e,
3-b,
4-a,
5-c.
Task 5.
1. will bring,
2. will continue,
3. will be increasingly impacted,
4. will include,
5. will be emblazoned,
6) will have gained,
7) will change,
8) will come.
MODULE 3
UNIT 5. ART HISTORY
STUDENT’S BOOK
Lesson 1
Content Focus
Task 1. It is very important for the teacher to present some information about the pictures, if students do not know anything about some paintings. Although these are rather famous works of art, students may not know their exact names or when they were painted. So, the teacher’s task is to give this information to the students. These are the main facts about the artworks:
A) Black Square, Kazimir Malevich, 1915
In 1915, Malevich laid down the foundations of Suprematism when he published his manifesto From Cubism to Suprematism. Famous examples of his Suprematist works include Black Square (1915) and White on White (1918).
B) Self-portrait with Bandaged Ear, Vincent van Gogh, January 1889
Van Gogh created many self-portraits during his lifetime. He was a prolific self-portraitist, who painted himself 37 times between 1886 and 1889.
C) The Persistence of Memory, Salvador Dali, 1931.
In 1931, Dalí painted one of his most famous works, The Persistence of Memory, which introduced a surrealistic image of soft, melting pocket watches. The general interpretation of the work is that the soft watches are a rejection of the assumption that time is rigid or deterministic. This idea is supported by other images in the work, such as the wide expanding landscape, and the other limp watches, shown being devoured by ants.
D) The Last Supper, Leonardo da Vinci, 1490s
Leonardo's most famous painting of the 1490s is The Last Supper. The painting represents the last meal shared by Jesus with his disciples before his capture and death. It shows specifically the moment when Jesus has just said "one of you will betray me". Leonardo tells the story of the consternation that this statement caused to the twelve followers of Jesus. Other famous paintings of Leonardo da Vinci are Mona Lisa or "la Gioconda", The Virgin and Child with St. Anne, Madonna Litta.
E) Brig "Mercury" Attacked by Two Turkish Ships, Ivan Aivazovsky, 1892.
Aivazovsky is best known for his seascapes and coastal scenes.
Task 2. Suggested answers:
challenge – something that tests strength, skill, or ability, especially in a way that is interesting;
emerge – to appear or come out from somewhere;
reflection – an image that you can see in a mirror, glass, or water;
appreciation – pleasure you feel when you realize something is good, useful, or well done;
require – to need something;
exquisite – very sensitive and delicate in the way you behave or do things.
Task 3.
1. caveman paintings,
2. visual arts,
3. design,
4. repository,
5. exhibition.
Task 4.
1-d,
2-c,
3-b,
4-e,
5-f,
6-a.
Task 5. To be organized exactly as stated in the Student’s Book.
Task 6. To be organized exactly as stated in the Student’s Book.
Task 7. Suggested answers:
Warm colours are red, orange, or yellow, and cool colours are blue, green, or blue-violet. You can see all colours in this picture.
Task 8. To be organized exactly as stated in the Student’s Book.
Task 9.
1-c,
2-d,
3-a,
4-e,
5-b.
Task 10. To be organized exactly as stated in the Student’s Book.
Extra activities (Internet search)
Do you agree or disagree with the following quotations? Make an Internet search and explain their meaning:
"A large picture is an immediate transaction, it takes you into it."
Mark Rothko
"When I begin a sculpture I am not always sure how it will end."
David Smith
MODULE 3
UNIT 5. ART HISTORY
WORKBOOK
Task 1. Suggested answers:
Visual arts:
|
Decorative arts :
|
Task 2. Suggested answers:
Renaissance 1300 – 1602.
Baroque - 1600 – 1730.
Rococo – 1720 – 1780.
Neoclassicism – 1750 – 1830.
Romanticism – 1790 – 1880.
Realism – 1830 – 1870, began in France.
Impressionism – 1863 – 1890, France.
Post-impressionism – 1886 – 1905, France.
Art Nouveau – 1890 – 1914, France.
Cubism – 1907 – 1914, France.
Futurism (art) – 1910 – 1930, Italy.
Contemporary art – present.
Task 3. To be organized exactly as stated in the Workbook Book.
Task 4.
1-d,
2-c,
3-a,
4-b,
Task 4. To be organized exactly as stated in the Workbook Book.
MODULE 3
UNIT 6. HISTORY OF PRINTING
STUDENT’S BOOK