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Exercise 5.(«developing transformation skills») Listen to the following words and replace them by their synonyms (the synonyms are given as hints for checking :

The words and phrases

Appropriate synonyms

The words and phrases

Appropriate synonyms

Emerged from his house

Came out, appeared in front of his house, showed up

Rule by fear, dominate

intimidate, bully, frighten, browbeat, cow, concuss

To lose temper

Get nervous, lose self-control, self-possession

To meet a challenge

To face competition

To inspire fear

To instill some terror, to imbue , make afraid, insinuate fear, stand in awe of,

The essential emotional kick

Deep excitement

Rule

manage, control, operate, lead, guide, direct, run,

boardroom

зал заседаний совета директоров

Fired

dismissed, discharged, redundant

Succeed in

prosper, thrive, do well, flou-rish, be successful, come off

barrier

obstacle, obstruction, impediment

indispensable

necessary, required, needed, essential

Text 3.“Nike’s Goddess” p.25.

Exercise 1. («перевод-диктовка») Translate collocations and phrases from Text 3.“Nike’s Goddess” p.25 from English into Russian and write down the rendered phrases. Notice that the phrases are going to be read up only once! None of the students can take a look either at the text or at the phrases(below). Teacher must speak out the phrases only once!

  • Undisputed leader in sports marketing;

  • Had been perceived as being mostly about men;

  • To realize the full potential of female customers;

  • Keep core attributes while adding the new sources of inspiration

  • To reach a crucial objective;

  • Many of the retail settings were a turnoff to female customers

  • The clothes were not co0ordinated with the shoes

  • The real power of Nike Goddess is about changing minds inside company.

Учащиеся письменно переводят на русский язык английские фразы, каждая из которых зачитывается один раз. После завершения диктовки всего текста варианты перевода, предложенные учащимися обсуждаются всей группой;

Exercise 2.(«слова») Listen to the list of English words and say them after the announcer in the same order:

  • Buddy ,friend, pal, mate, man, fellow , old boy, old fellow, chummy, bud, buddy-buddy

  • Inspired by skateboarding; controlled by its founders; by throwing together a diverse team; by the end of the decade;

- In its 30year history; in locker rooms; in a word; in sharp contrast; in Nike’s campaign; in step with the new styles; all in all

  • cabinet, cupboard, box, case, chest, bin, kit

  • generally, fully, completely, entirely, totally, on the whole, altogether, in total, in its entirety, in general, all in all

  • disappoint, disillusion, disenchant, turn off, let down

Give the Russian equivalent of these very words and repeat them again in the correct order. Мнемотехника(mnemonics) позволяет развить качественную и позиционную память, то есть запоминание большого объема информации и порядка следования единиц информации.