Контрольная работа №4 Вариант 1

Задание 1. Выберите один из четырёх терминов, который соответствует приведённому определению

_________________ is the study of how we can best increase a country's wealth with the resources that we have available to us.

a) Economic b) Economy

c) Economist d) Economics

Задание 2. Восстановите правильный порядок слов по приведённым синтаксическим элементам предложения

of international bank payments / and documentary collection bills / letters of credit / traditional instruments / are /.

Задание № 3. Вопрос страноведческого характера

What was the home of the nation's newspapers till the recent past?

a) Roman fortification b) Fleet Street

c) Greenwich d) Wall Street

Задание 4. Выберите реплику, соответствующую телефонному разговору

A- This is Otto Kunstler from Swiss Trading Associates calling for Tom Jones.

B- _______________________________________.

A- Yes: it is K-U-N-S-T-L-E-R.

a) Sorry, the line is busy. b) One moment, please, I’m ringing.

c) Would you spell your name, please? d) Yes, please

Задание 5. Определите главную идею текста

a) British Banking System

b) Fleet Street Companies

c) Marketing Research: Key Players

d) Microeconomics and Macroeconomics

The major actors in a company's microenvironment are the company itself, suppliers, market intermediaries, customers and competitors. Let us consider the roles of each of them. The company itself and all the departments within a company (e.g. production, finance, and personnel) have an impact on the marketing department's plans and actions.

The suppliers are also important. Changes in the supplier environment, such as price and availability of raw materials, have a considerable impact on a company's marketing operations.

The market intermediaries such as middlemen such as agents, wholesalers and retailers, are powerful actors. In some cases they can dictate term and even bar the manufacturer from certain markets.

Customers. The marketer needs to know what people are involved in the buying decision and what role each person plays. For many products, it is not difficult to identify the decision-maker. Men normally choose their own shoes and women choose their own make-up. However, some products and especially new ones may involve more than one person in decision-making.

Competitors. A company's marketing system is greatly influenced by a host of competitors. The best way for a company is grasp the full range of its competition is to take the viewpoint of a buyer.

There are four steps in the market research process: defining the problem, developing the research plan, implementing the plan, and interpreting and presenting the findings.

Задание 6. Определите вид представленного документа

a) Cover Letter b) Enquiry

c) Order d) Claim

Dear Ms. Robinson:

With reference to your Ad in today's Financial World, I would like to be considered for the above-mentioned opening.

My recent position is a bookkeeper of finance department. I was hired by this company eight years ago and have profound experience in this field. I appreciate the opportunity to work on my own initiative and to take a certain amount of responsibility.

Since my present position offers little prospect for advancement, I would prefer to be employed in an expanding organization such as yours. I tailor to a position of bookkeeper in your company.

Please find enclosed my resume where I present myself.

I hope to attend an interview at any time convenient to your. I can be contacted at: 211-5762 after 6 p.m.

I look forward to hearing from you.

Yours sincerely,

John Pogodin