Раздел II Контрольная работа № 1 Вариант 1

Задание 1. Выберите правильный вариант ответа

Price is the only element in the marketing mix that ____________ revenue, the other elements represent costs.

а) pays c) demands

b) produces d) interests

Задание 2. Выберите правильный вариант ответа

One of the advantages of a sole proprietorship is that an owner can __________ decisions quickly and decisively without having to consult others.

а) to make c) make

b) making d) to be made

Задание 3. Дополните микродиалог

We were wandering if you could offer us a discount? - _______________________.

а) I’m sorry, that’s still too high. c) Good. Let’s leave it at that.

b) That sounds fine. d) Well, we could certainly discuss it.

Задание 4. Выберите правильный вариант ответа

If you are not in an _____________country, such as in Switzerland or France, your business lunch customs will naturally differ from American-style business lunches.

а) Spanish-speaking c) English-speaking

b) French-speaking d) German-speaking

Задание 5. Прочитайте текст и определите, является ли выражение

The distribution of income, either in the world or in a country, tells us how income divided between different groups or individuals.

а) истинным b) ложным c) нет информации в тексте

REPLIES TO ENQUIRIES AND OFFERS

A good many business transactions are opened with enquiry. A general item of information, a price-list, and catalogue may be asked for. Detailed enquiries may express requests for the prices of specified articles, terms of delivery, delivery dates, etc. They are mostly short and to the point. The size of the future order may be referred to because large-scale selling tends to reduce prices. In such cases the seller usually grants the buyer a rebate or quantity discount from the list prices. If made by telex, telephone or in a personal interview, enquiries should be confirmed by letter.

Replies to enquiries provide for a high percentage of business letters. Many firms make it a point to answer enquiries the very day they are received, giving them precedence over all other letters. Even if drawing up the requested offer takes several days, they send the customer a first reply as soon as possible. It must be taken into account that the client may need the goods rather urgently and that has written more than one letter. Of course he will consider those replies first that come first.

One should be especially tactful if for some reason or other one cannot comply with the request of the would-be customer. In any case one should do one's best in order not to rebuff him. One may draw his attention to other lines of trade. They ought to be equivalent, of course. If one is able to do so, one should immediately send the customer the solicited offer which is sometimes made out in the form of a proforma invoice and may be valid for a period only.

The offers generally fall into two categories: the firm offer and the offer without engagement. A firm offer is made by the seller to one potential buyer only. Usually the time during which it remains valid is indicated. If the buyer accepts the offer in full during the stipulated time the goods are considered to have been sold to him at the price and on the terms stated in the offer.

An offer without engagement may be made to several potential buyers and the goods are considered to have been sold only when the seller, after receipt of the buyer' acceptance, confirms having sold him the goods at the price and on the terms indicated in the offer. It goes without saying that offers should be made out very carefully. They should contain:

1. Exact quantities, measurements, weights.

2. The quality of the goods.

3. The method of transport, if there are several possi­bilities.

4. The exact date of delivery or time of delivery.

5. The terms of payment, for instance: payment in advance, cash payment, payment by letter of credit, document against payment, payment on receipt of goods, payment with clearing agreement. The currency in which payment is to be effected, the bank with which you work, the place of payment, etc. should be stipulated.

6. The terms of delivery define what the price actually includes and stipulate the mutual obligations of the seller and the buyer. The most usual terms of delivery are F.O.B., F.O.R., C.L.F., C.& F. and others.

Задание 6. Перед Вами бланк. Соотнесите информацию под определенным номером с тем, что она обозначает

a) Children c) Marital status

b) Surname d) Maiden name

1		Serova
2	Forename(s)	Anna
3		Ivanovna
4	Age	20
5	Date of birth	15th October, 83
6		Single
7		no