- •1. What unwritten rules do you imagine you might encounter?
- •2. How can companies help interns to adapt to their work culture?
- •3. Describe a company’s possible structure.
- •1. What are the advantages and disadvantages of working in a call centre?
- •2. Are you for or against outsourcing call centers from industrialized countries to the developing world?
- •3. Describe skills and qualities of an efficient helpline operator.
- •4. What annoys you most as a customer?
- •1. What is the difference between customer service and customer support?
- •2. Why is customer support important?
- •3. How do many modern companies view complaints?
- •1. What communication facilities do you know (telephones and beyond)? (u.47)
- •2. Describe a phoning scenario. (u.48)
- •1. What are the functions of packaging?
- •2. What are the qualities and structure of a good presentation?
- •3. What stages of product development do you know?
- •1. What does the term product refer to?
- •2. What should sales staff know about the finished product?
- •1. What are the famous ‘4 Ps’ of marketing? (u.22-25)
- •2. What do you know about brands and branding? (u.22)
- •3. What can you say about pricing? (u.23)
- •4. What types of shops do you know? (u.24)
- •5. What is direct marketing? (u.24)
- •6. What advertising media can you name? (u.25)
- •7. What promotional activities may be used by retailers? (u.25)
- •4. Give an example of a person’s career (with the events in chronological order).
- •5. Think of advantages and disadvantages of taking a gap year and the ways of spending it.
- •2. What are skills and qualities of ‘the right person” companies look for? (u.4)
- •3. What types of pay and benefits may an employee receive? (u.5)
- •1. Do you prefer shopping in a store or on a website? Give your reasons.
- •2. What measures do e-tailers take to turn surfers into shoppers?
- •3. What is a conversational agent?
- •4. What steps in an e-tail transaction can you name?
- •1. What issues might be subject to negotiation?
- •2. What are the key techniques used during the negotiation?
- •2. What types of negotiation do you know? (u.62)
- •3. How can you prepare to negotiate? (u.63)
- •4. What should you do when negotiations get stuck? (u.65)
- •1. What are good and wrong reasons for mergers and acquisitions?
- •2. What are the five Gs of a possible acquisition?
- •3. How are mergers and acquisitions perceived by employees/ shareholders/ customers/ the general public?
- •4. Give examples of a company’s performance.
- •1. What problems may an acquisition bring to a target company?
- •5. What types of stakes do you know? (u.34)
2. What are the qualities and structure of a good presentation?
Qualities of a good presentation: well-structured, well-prepared, entertaining, sense of humor, interactive, interesting voice, good eye-contact, smart appearance, clear and attractive visuals, not too long.
A good presentation contains at least three elements: introduction, main body and conclusion.
Introduction:
hook, to get audience attention and interest
Objective of the presentation
Agenda, including timing and question etiquette
Main body:
Background (past)
Current situation (present)
Forecast (future)
Conclusion:
Summary of body
Call of action
Close
3. What stages of product development do you know?
I know the following stages of product development:
You should
Generate new ideas in focus groups and brainstorming meetings.
Screen out unfeasible or unprofitable ideas.
Draw up specifications for the product.
Draw sketches and build mockups.
Conduct market studies to test the concept.
Beta test the product by users in typical situations.
Go into production.
Launch the product.
1. What does the term product refer to?
Product is one of the famous “4 Ps” of marketing and promotion. In the past, when business people talked about ‘products and services’ the term product referred only to manufactured goods. Nowadays the distinction between a product and a service is increasingly blurred, so that a bank can offer “financial products” and a manufacturing company can offer a service.
2. What should sales staff know about the finished product?
When the finished product is finally on the market, sales staff will need to know:
its functions (what it does)
its features (selling points)
its customer benefits(how the features and functions make the customer's life easier)
improvements that have been made (in what ways it's better than previous models)
possibilities for customization
how it compares with competitors' products
3. Why is packaging so important? = What are the functions of packaging?
Business Vocabulary in Use
1. What are the famous ‘4 Ps’ of marketing? (u.22-25)
The four Ps are product, price, place, promotion.
-product - deciding what to sell
-price - deciding what prices to charge
-place - deciding how the product will be distributed and where people will buy it
-promotion – deciding how the product will be supported with advertising, special activities, etc.
A fifth P which is sometimes added is packaging-the materials used to protect and present a product before it is sold.
The four Ps are useful summery of the marketing mix- the activities that you have to combine successfully in order to sell.
2. What do you know about brands and branding? (u.22)
A company gives a brand or brand name to its products so that they can be easily recognized.
All the ideas that people have about a particular brand are its brand image. A brand manager is in charge of the marketing of goods or services with a particular brand.
Branding is creating brands and keeping them in customers’ minds through advertising, product and package design, and so on. A brand should have a clear brand identity so that people think of it in a particular, hopefully positive, way in relation to other brands.
Products that are not branded- those that do not have a manufacturer’s brand name- are generic products or generics.
A product sold by a retailer with its own name rather than the name of its manufacturer is an own-brand product.