- •Обсуждаем условия международной торговли
- •Предисловие.
- •Contents
- •Choosing an Overseas Market
- •Dialogue 1
- •Answer the questions:
- •Answer the questions:
- •Ex. 1. Insert the necessary prepositions.
- •Ex. 2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3. Translate the following sentences into English
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text:
- •Answer the questions on the topic:
- •Meeting with a Potential Customer part 1 dialogue 1
- •Answer the questions:
- •Dialogue 2
- •Answer the questions:
- •Ex. 1. Insert the necessary prepositions.
- •Ex.2. Paraphrase the following sentences using your active vocabulary.
- •Ex.3. Translate the following sentences into English:
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Sales documentation
- •Answer the questions:
- •Role plays.
- •Problem-solving:
- •Answer the questions on the topic:
- •Clinching a Deal
- •Dialogue 1
- •Answer the questions:
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text:
- •Answer the questions:
- •Role plays
- •Problem-solving
- •Answer the questions on the topic:
- •Answer the questions:
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following texts:
- •Answer the questions:
- •Answer the questions:
- •Role plays
- •Problem-solving
- •Answer the questions on the topic:
- •Methods of Payment
- •Dialogue 1
- •Answer the questions:
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following texts:
- •Answer the questions.
- •Role plays.
- •Problem-solving:
- •Answer the questions on the topic:
- •Insurance
- •Answer the questions:
- •Dialogue 2
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text:
- •Answer the questions:
- •Problem-solving
- •Answer the questions on the topic:
- •Answer the questions:
- •Dialogue 2
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2. Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4.Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text.
- •Answer the questions:
- •Role plays
- •Marketing problems
- •Answer the questions:
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2. Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Read and translate the following text.
- •Answer the questions:
- •Role plays.
- •Idioms /1.1/
- •Part II business terms /1.2/
- •Idioms /1.2/
- •Unit 2 meeting with a potential customer part 1 business terms /2.1/
- •Idioms /2.1
- •Part 2 business terms /2.2/
- •Idioms /2.2/
- •Unit 3 clinching a deal part I business terms /3.1/
- •Idioms /3.1/
- •Part 2 business terms /3.2/
- •Idioms /3.2/
- •Unit 4 export-import documentation part 1 business terms /4.1/
- •Idioms /4.1/
- •Part 2 business terms /4.2/
- •Idioms /4.2/
- •Unit 5 methods of payment part 1 business terms /5.1/
- •Idioms /5.1/
- •Part 2 business terms /5.2/
- •Idioms /5.2/
- •Unit 6 insurance part 1 business terms /6.1/
- •Idioms /6.1/
- •Part 2 business terms /6.2/
- •Idioms /6.2/
- •Unit 7 marketing part 1 business terms /7.1/
- •Idioms /7.1/
- •Part 2 business terms /7.2/
- •Idioms /7.2/
- •Unit 8 an agency contract part 1 business terms /8.1/
- •Idioms /8.1/
- •Part 2 business terms /8.2/
- •Part 2 idioms /8.2/
Answer the questions:
1. What have Dennis, Nigel and Diana been doing for four weeks?
2. What is the purpose of their management meeting?
3. Why don’t they want to do a lot of market research?
How have they been collecting information?
What do you know about Peter Collins?
What approach did he recommend?
What did Miss Jenkins tell Nigel about regulations?
Why isn't Peter Collins’ approach suitable for them?
What should they do?
Why would this approach be easier for them?
Ex. 1. Insert the necessary prepositions.
It’s necessary to break___ an overseas market because the company can expand by selling abroad.
New laws have been introduced __ the restriction __ sale of alcohol.
Our company’s business strategy is very much __ the agenda.
The government is spelling ___ its plans __ sales taxes.
Prices have shot __ lately.
We picked __ this country because it has a lot of potential.
His speech went __ very well __ the company’s meeting.
I must get round __ writing some business letters.
This research has been carried __ at the manufacturing plant.
He has gone __ business __ a large scale.
It’s __ __ the company to decide whether or not to penetrate a new market.
We’ve got a few little problems to sort __.
Our new Sales Manager is such a reserved person that it’s always difficult to sound him ___.
Our company spends a fortune __ marketing research nowadays.
Ex. 2.Paraphrase the following sentences using your active vocabulary.
1. He has special knowledge of marketing techniques and acts as an adviser.
2. I’ve learned a lot about our commodities – spices and herbs.
3. We must find a suitable market as soon as possible.
4. They are going to enter a foreign market.
5. Who will begin the discussion?
6. I’ve talked to some of my friends to get their views.
7. Could you explain why we need to look for foreign markets?
8. Why have you chosen these countries?
9. We’ll try to find time to deal with the matter.
10. If we find a trading partner, he will have the responsibility of sorting out the regulations.
Ex.3. Translate the following sentences into English
1. Если Вы хотите выйти на внешний рынок, Вам надо провести исследование и анализ рынка.
2. Они потратили целое состояние на маркетинг и продвижение товара.
3. Не могли бы Вы объяснить, почему Вы выбрали именно эти страны?
4. Наш товарооборот увеличивается, но наши издержки растут еще быстрее.
5. Они всегда доставляют товар в назначенный срок.
6. Розничные торговые точки идеально подходят для сбыта нашей продукции.
7. Наш торговый партнер будет заниматься упаковкой и маркировкой товара.
8. На этом этапе они решили экспортировать товар в небольших количествах.
9. Я предлагаю Вам посоветоваться с консультантом по маркетингу.
10. Если выбранная Вами страна является членом ЕЭС, Вы не столкнетесь с ограничениями на торговлю, пошлинами на импорт и квотами.
Ex.4. Read the following statements. Say whether they are true, if not correct them.
If you want to sell your goods abroad you must do market research.
Marketing is the same as sales promotion.
A quota is a limit placed by a government on the import and export of certain types of goods.
Taking a stand at a trade fair is the only way to make your brand known in the trade.
If the home market is saturated you can try to penetrate a foreign country.
The costs of any company don’t include payments for raw materials.
If you don’t want to spend a fortune on market research you can sound out a marketing consultant.