- •Обсуждаем условия международной торговли
- •Предисловие.
- •Contents
- •Choosing an Overseas Market
- •Dialogue 1
- •Answer the questions:
- •Answer the questions:
- •Ex. 1. Insert the necessary prepositions.
- •Ex. 2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3. Translate the following sentences into English
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text:
- •Answer the questions on the topic:
- •Meeting with a Potential Customer part 1 dialogue 1
- •Answer the questions:
- •Dialogue 2
- •Answer the questions:
- •Ex. 1. Insert the necessary prepositions.
- •Ex.2. Paraphrase the following sentences using your active vocabulary.
- •Ex.3. Translate the following sentences into English:
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Sales documentation
- •Answer the questions:
- •Role plays.
- •Problem-solving:
- •Answer the questions on the topic:
- •Clinching a Deal
- •Dialogue 1
- •Answer the questions:
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text:
- •Answer the questions:
- •Role plays
- •Problem-solving
- •Answer the questions on the topic:
- •Answer the questions:
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following texts:
- •Answer the questions:
- •Answer the questions:
- •Role plays
- •Problem-solving
- •Answer the questions on the topic:
- •Methods of Payment
- •Dialogue 1
- •Answer the questions:
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following texts:
- •Answer the questions.
- •Role plays.
- •Problem-solving:
- •Answer the questions on the topic:
- •Insurance
- •Answer the questions:
- •Dialogue 2
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text:
- •Answer the questions:
- •Problem-solving
- •Answer the questions on the topic:
- •Answer the questions:
- •Dialogue 2
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2. Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4.Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text.
- •Answer the questions:
- •Role plays
- •Marketing problems
- •Answer the questions:
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2. Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Read and translate the following text.
- •Answer the questions:
- •Role plays.
- •Idioms /1.1/
- •Part II business terms /1.2/
- •Idioms /1.2/
- •Unit 2 meeting with a potential customer part 1 business terms /2.1/
- •Idioms /2.1
- •Part 2 business terms /2.2/
- •Idioms /2.2/
- •Unit 3 clinching a deal part I business terms /3.1/
- •Idioms /3.1/
- •Part 2 business terms /3.2/
- •Idioms /3.2/
- •Unit 4 export-import documentation part 1 business terms /4.1/
- •Idioms /4.1/
- •Part 2 business terms /4.2/
- •Idioms /4.2/
- •Unit 5 methods of payment part 1 business terms /5.1/
- •Idioms /5.1/
- •Part 2 business terms /5.2/
- •Idioms /5.2/
- •Unit 6 insurance part 1 business terms /6.1/
- •Idioms /6.1/
- •Part 2 business terms /6.2/
- •Idioms /6.2/
- •Unit 7 marketing part 1 business terms /7.1/
- •Idioms /7.1/
- •Part 2 business terms /7.2/
- •Idioms /7.2/
- •Unit 8 an agency contract part 1 business terms /8.1/
- •Idioms /8.1/
- •Part 2 business terms /8.2/
- •Part 2 idioms /8.2/
Answer the questions:
1. What company do Mike and Hazel manage?
2. How can you characterise their garden tools?
3. What do you know about Inge Svenson?
4. What gives the company the edge over their competitors?
5. In what case won’t the customer worry much about the price?
6. What system for reaching the market do they have?
7. How many methods of selling does the company use?
8. What are these methods?
9. What does Inge suggest?
10. Why is the suggestion reasonable?
PART 2
Dialogue 2
Mike and Hazel Connors have just returned from Sweden. They went there to look for a suitable agent or dealer to distribute their products in that market. Here, they are talking to their Sales Manager, Ralph Harris.
hazel The problem is, Ralph, we can't make up our minds. We made an interesting contact in Stockholm. He seems to have a lot going for him, but we're still not absolutely sure if he's the right person for us.
ralph Tell me about him. Maybe I can help you decide.
hazel OK then. We met this man Sven Johansen. Actually Inge Svenson put us on to him. She said he was the ideal person for us.
ralph Interesting. She knows about him, does she?
hazel Yes. The two of them arc close friends.
ralph Uh-huh. What about the background of this Sven Johansen?
hazel He's the manager of a large garden equipment store in the centre of Stockholm. Been in charge for over fifteen years. Extremely successful. Everyone said he's a first-rate manager. And a born salesman.
ralph Why does he want to get out of the business? Getting bored?
hazel Right. He said he wanted a change. He was looking for a real challenge. Something that would give more scope for his abilities.
ralph Obviously the ambitious type. Nothing wrong with that.
hazel Of course not. Sven Johansen made a proposal to us. I'll let Mike tell you about it. Go on, Mike.
mike All right then. Sven suggested we make him our sole distributor in both Sweden and Norway.
ralph Ah, an exclusive dealership.
mike Yes. He would be a sort of importer wholesaler, holding stock for us and distributing throughout the two countries.
ralph What about payment? The usual thing, commission on sales?
MIKE On the contrary. He wants to buy and sell on his own account. He hoped we'd give him a discount of twenty per cent (20%) off list prices on all purchases.
ralph I see. Well, there's no reason why we couldn't make that kind of arrangement with him.
MIKE You must admit, Ralph, it's an interesting offer.
ralph Mm, I'd need to know a lot more about this proposal before giving an opinion.
HAZEL Uh, like what?
RALPH Well, like … what about after-sales service? Who'll handle that? And then there's the advertising and the sales promotion. Will Sven Johansen pay for that? You didn't mention his financial contribution. Is he going to have a stake in the dealership? If so, how much will he invest in it? And what about the rest of Scandinavia? What's in this for us?