- •Обсуждаем условия международной торговли
- •Предисловие.
- •Contents
- •Choosing an Overseas Market
- •Dialogue 1
- •Answer the questions:
- •Answer the questions:
- •Ex. 1. Insert the necessary prepositions.
- •Ex. 2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3. Translate the following sentences into English
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text:
- •Answer the questions on the topic:
- •Meeting with a Potential Customer part 1 dialogue 1
- •Answer the questions:
- •Dialogue 2
- •Answer the questions:
- •Ex. 1. Insert the necessary prepositions.
- •Ex.2. Paraphrase the following sentences using your active vocabulary.
- •Ex.3. Translate the following sentences into English:
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Sales documentation
- •Answer the questions:
- •Role plays.
- •Problem-solving:
- •Answer the questions on the topic:
- •Clinching a Deal
- •Dialogue 1
- •Answer the questions:
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text:
- •Answer the questions:
- •Role plays
- •Problem-solving
- •Answer the questions on the topic:
- •Answer the questions:
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following texts:
- •Answer the questions:
- •Answer the questions:
- •Role plays
- •Problem-solving
- •Answer the questions on the topic:
- •Methods of Payment
- •Dialogue 1
- •Answer the questions:
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following texts:
- •Answer the questions.
- •Role plays.
- •Problem-solving:
- •Answer the questions on the topic:
- •Insurance
- •Answer the questions:
- •Dialogue 2
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2.Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4. Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text:
- •Answer the questions:
- •Problem-solving
- •Answer the questions on the topic:
- •Answer the questions:
- •Dialogue 2
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2. Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Ex.4.Read the following statements. Say whether they are true, if not correct them.
- •Read and translate the following text.
- •Answer the questions:
- •Role plays
- •Marketing problems
- •Answer the questions:
- •Answer the questions:
- •Ex.1.Insert the necessary prepositions.
- •Ex.2. Paraphrase the following sentences using your active vocabulary.
- •Ex.3.Translate the following sentences into English.
- •Read and translate the following text.
- •Answer the questions:
- •Role plays.
- •Idioms /1.1/
- •Part II business terms /1.2/
- •Idioms /1.2/
- •Unit 2 meeting with a potential customer part 1 business terms /2.1/
- •Idioms /2.1
- •Part 2 business terms /2.2/
- •Idioms /2.2/
- •Unit 3 clinching a deal part I business terms /3.1/
- •Idioms /3.1/
- •Part 2 business terms /3.2/
- •Idioms /3.2/
- •Unit 4 export-import documentation part 1 business terms /4.1/
- •Idioms /4.1/
- •Part 2 business terms /4.2/
- •Idioms /4.2/
- •Unit 5 methods of payment part 1 business terms /5.1/
- •Idioms /5.1/
- •Part 2 business terms /5.2/
- •Idioms /5.2/
- •Unit 6 insurance part 1 business terms /6.1/
- •Idioms /6.1/
- •Part 2 business terms /6.2/
- •Idioms /6.2/
- •Unit 7 marketing part 1 business terms /7.1/
- •Idioms /7.1/
- •Part 2 business terms /7.2/
- •Idioms /7.2/
- •Unit 8 an agency contract part 1 business terms /8.1/
- •Idioms /8.1/
- •Part 2 business terms /8.2/
- •Part 2 idioms /8.2/
Министерство экономического развития
и торговли Российской Федерации
Российский государственный торгово-экономический университет
Одобрено
Учебно-методическим
советом факультета МТ
Обсуждаем условия международной торговли
Учебно-методическое пособие
по английскому языку
Для студентов специальности
Международная торговля
Москва 2005
Авторы:
доцент Дубова О.Б.
доцент Коробова Е.В.
доцент Фролова О.А.
Рецензенты: профессор Московского государственного областного университета, к.филол.н. Золотых В.Г.
доц. Московского государственного университета экономики, статистики и информатики (МЭСИ), к.филол.н. Назарова Н.Б.
Российский торгово-экономический университет, 2005
Предисловие.
Данное учебное пособие предназначено для студентов второго курса факультета международной торговли. Оно также может быть использовано на других факультетах экономического профиля, где необходимо усовершенствовать навыки делового общения в области коммерческой коммуникации.
Целью пособия является приобретение навыков устной речи в сфере делового общения. Главное внимание уделяется коммерческой деятельности, основным операциям, связанным с заключением и исполнением договора купли-продажи, а также сотрудничества с зарубежными странами и позволяет приобрести соответствующий необходимый лексический минимум для осуществления деловой коммуникации.
Учебное пособие состоит из восьми глав и глоссария терминов и понятий. Главы посвящены основным внешнеторговым экспортным и импортным операциям и связанной с ними коммерческой деятельности. В них дается информация по видам платежей, условиям поставки, транспортировке товара, продаже товаров через посредников, страхованию и рекламации.
Диалоги представляют собой аутентичный материал по коммерческим переговорам и связаны тематически с текстами, которые дают дополнительную информацию по тем или иным коммерческим аспектам.
Основные виды предлагаемых упражнений:
ответить на вопросы по содержанию диалога и текста,
заполнить пропуски предлогами,
перефразировать предложения, используя активную лексику,
найти и исправить неверные утверждения,
перевести предложения с русского на английский язык,
обсудить проблемные ситуации,
выполнить ролевые задания.
Упражнения рассчитаны как на выполнение их в аудитории под руководством преподавателя, так и на самостоятельную работу студентов. Последовательность выполнения упражнений может быть изменена по усмотрению преподавателя.
Contents
UNIT 1. CHOOSING AN OVERSEAS MARKET……………………………
UNIT 2. MEETING WITH A POTENTIAL CUSTOMER …………………
UNIT 3. CLINCHING A DEAL………………………………………………...
UNIT 4. EXPORT-IMPORT DOCUMENTATION…………………………..
UNIT 5. METHODS OF PAYMENT…………………………………………...
UNIT 6. INSURANCE…………………………………………………………...
UNIT 7. MARKETING………………………………………………………….
UNIT 8. AN AGENCY CONTRACT…………………………………………...
GLOSSARY………………………………………………………………………
Unit 1
Choosing an Overseas Market
PART 1
Dialogue 1
Gourmet Ltd. is a food manufacturing and marketing company. It is well known for its ranges of spices, herbs and sauces. Its Managing Director, Dennis, is talking to two other directors of the company, Nigel and Diana.
NIGEL While you were away in Manchester, Dennis, Diana and I had a few talks together. About the way things are going here. DENNIS Good. Tell me about it.
NIGEL OK then, it's about our business strategy. We think it's time to move into the export field. We should try to break into one of the European markets.
DIANA You see, Dennis, this company can only expand by selling abroad. It would be a big gamble. We've got no exporting experience, I know. But it would be worth making the effort.
DENNIS Mm . . . Could you spell out why we need to look for overseas markets, in your opinion?
NIGEL There's one very good reason. The home market's saturated. We've got to start selling abroad now.
DIANA That's it. We can't expand any more here in Britain. I mean, look at our market share. It's stuck at around two per cent. And we're fighting to keep that share.
DENNIS The market's certainly become very competitive, I agree.
NIGEL Yes. We're spending a fortune on marketing and sales promotion these days. Our turnover's still going up, but our costs are rising even faster. They've shot up recently.
DENNIS So, in your view, this is the right time to market our products overseas.
NIGEL Exactly.
DIANA Yes.
DENNIS I’m not against the idea, you know. We might be able to penetrate one of the European markets – France perhaps or West Germany.
DIANA Why do you pick on those countries, Dennis?
DENNIS Well, they’ve got a lot of potential, haven’t they? Don’t forget, the French and Germans use a lot of herbs and spices in their cooking. I reckon our products would go down well there.
NIGEL That’s interesting. We also thought of France and Germany, mainly because they’re members of the EEC.
DENNIS Yes, that could be useful. There’d be no restrictions on trading, no import duties or quotas.
NIGEL And both markets are close to us. There shouldn’t be any problem shipping goods or meeting delivery dates. Also…
DENNIS Listen, you two, I’ve got to rush off now. I promised to see Bill before he leaves for the trade fair. Let’s talk about exporting at our management meeting tomorrow, mm? I’ll put it on the agenda. Is that OK?
NIGEL Fine.
DIANA Right. Make sure it’s the first item on the agenda, or we may not get round to it.