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III. Fairs & Exhibitions.

Білет № 24

I. Choose the correct modal verb in italics.

1. It’s going to rain. I have to/must/can take my umbrella.

2.You needn’t/do not have/mustn’t let the children play in the street, there are so many cars on the road.

3.Tomorrow is a holiday. We don’t have to/can’t/mustn’t go to work.

4.I am going to retire soon. Then I won’t must/have to/can work any more.

5.You mustn’t/needn’t/must fall asleep when you drive a car.

II. Trade fairs

Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling).Consequently, cities often promote trade shows as a means of economic development.

Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations.

An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.

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III. Marketing.

Білет № 25

I. Choose the correct form of the verb in italics.

1. We’ll go for a picnic tomorrow if the weather will be/is nice.

2. If you go to London, you will see/see the famous Big Ben.

3. Sue will give me some money when she will get/gets paid.

4. Unless you work hard, you will fail/fail your exams.

5. I’ll phone Mike when I will know/know any news.

II. Universal exposition

Universal Exposition or Expo (short for “exposition”, and also known as World Fair) is the name given to various large public exhibitions held since the mid-19th century. They are the third largest event in the world in terms of economic and cultural impact after the FIFA World Cup and the Olympic Games. They have been organized for more than one and a half centuries – longer than both the (modern) Olympic Games and the World Cup. The first Expo was held in The Crystal Palace in Hyde Park, London, in 1851 under the title “Great Exhibition of the Works of Industry of All Nations”. “The Great Exhibition”, as it is often called, was an idea of Prince Albert, Queen Victoria’s husband, and was the first international exhibition of manufactured products. As such, it influenced the development of several aspects of society including art and design education, international trade and relations, and even tourism. Also, it was the precedent for the many international exhibitions, later called “World” Fairs”, which were subsequently held to the present day. In Acapulco, New Spain (Mexico), annual fairs took place for several centuries where countries from Asia exhibited their products brought to the New World by the Spanish Royal Navy.