- •2. Answer the questions to the text.
- •2. 1. Read the texts paying attention to your time of reading.
- •Early american experience
- •Later american experience
- •Into the 1800s
- •2. Translate from English into Russian.
- •3. Give a short characteristic to Kendall.
- •Emergence of the Robber Barons
- •2. Answer the questions to the text.
- •4. Translate the text from English into Russian.
- •4. 1. Read the text paying attention to your time of reading.
- •Enter the Muckrakers
- •2. Make a report on the topic of the text.
- •5. 1. Read the text paying attention to your time of reading.
- •Ivy lee: a father of modern public relations
- •3.Answer the questions.
- •Personal Ethics
- •2.Find all the abbreviations in the text, decode and translate them.
- •3. Answer the questions to the text.
- •Code of Professional Standards for the Practice of Public Relations
- •Ethics and Law
- •2. Answer the questions to the text.
- •4. Make a report with your own examples on the problems raised in the texts.
- •4. Read the text paying attention to your time of reading.
- •Characteristics of a professional group
- •Ethical Codes
- •Licensure
- •1. Speak on the history of prsa Code.
- •2.Give a complete answer to the questions.
- •5. Read the text attentively. Answer the questions given below each case. Discuss the problems with your partner.
- •Public Opinion
- •2. Speak of the different opinions on puiblic relations practitioner.
- •3. Answer the questions to the text.
- •The Public Relations Practitioner's View of the Journalist
- •Mutual Dependence
- •Building Positive Relationships
- •Preparing to Meet the Media
- •Opportunities Offered by Media Contact
- •Preparation Strategies
- •2.Say wtether it is right or wrong and what is your opinion on the following:
- •4. 1. Read the text.
- •Publicity
- •Glossary of pr and Business Terms.
- •Agency tariff a rate bureau publication that contains rates for many carriers
- •Abbreviations
- •Wto World Trade Organisation - Международная торговая организация
- •Сокращения
- •Vocabulary
- •Библиографический список
Библиографический список
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O. Baskin, C.E. Aronoff. Public Relations: the Profession and the Practice. – Wm. C. Brown Publishers, USA.
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Bruce A Brough. Publicity and Public Relations Guide for Business. USA: The Oasis Press, 1990, 136 p.
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Richard Layart, John Parker. The Coming Russian Boom. Guide to New Markets and Politics. USA: The Tree Press (Simon and Schuster Inc.), 1996, 308 p.
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Fraser P. Seitel. The Practice of Public Relations, 7th Ed.,Prentice Hall, USA, 1997.
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Jack P. Friedman. Dictionary of Business Terms. Baron’s Business Guides, USA, 1987.
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Donald Spencer. Webster’s New World Dictionary of Computer Terms. Practice Hall, USA, 1987.
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Merriam- Webster. The New Merriam- Webster Dictionary. Inc. Publisher, USA, 1993.
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Paul Talla, Colin Hawlet. The Oxford – Russian Dictionary. English-Russian. Oxford – Moscow, 1999.
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В.К. Мюллер. Англо-русский словарь. М.: «Русский язык», 1987.