2. Find the Russian and English equivalents to the following words and phrases:

a) e-commerce; to forecast (a forecast); online/ offline sales; a web surfer; a trend; an internet auction site; B2B services; teething problems; fierce competition; price transparency; shopping-comparison services; a merchant; to produce a profound change in consumer behaviour; to be adept at using the internet; to see no distinction between online and offline shopping; to reach customers; a marketing tool; to pay sponsored links to appear on search sites;

b) стремительно расти; на пике интернет безумия; доступ к сети; превосходить по численности; средний возраст; миллиард; в интернете (по интернету); электронная торговля по схеме «предприятие-предприятие» (межкорпоративная электронная торговля); обеспечивать превосходное обслуживание; получить высший балл по оправданию ожиданий потребителей и удовлетворению их нужд; ценовая прозрачность; отзывы покупателей; автосалон; домашние принадлежности; канал продаж; удобный инструмент для поиска и изучения интернет предложений.

3. Read the article once again more carefully. Answer the questions to the text:

1) What did Forrester forecast in 1999? Did their forecast happen to be true?

2) How can it be proved that “online consumers are becoming just like offline consumers”?

3) What services does e-commerce provide?

4) What makes shopping on the internet attractive for consumers?

5) How is the internet known to influence consumers’ spending decisions?

6) Why do all modern companies (even those which do not trade online) take the internet into consideration while conducting their business?

7) What marketing tool do these companies use?

4. Prepare the article resume. Unit 2 Leadership

I. Vocabulary

Study the following words and word combinations. Find their Russian equivalents.

Keynotes

to inspire staff

to motivate staff

to develop talent

management style

to vary ['vFqrI]

to delegate responsibility to smb

subordinate/a subordinate

to use authority

to supervise

to meet targets

Reading

management techniques

to lose temper

to strangle subordinates

to inspire fear

an essential tool of management

CEO=Chief Executive Officer

to reach the standard of

indispensable

apparently

constructive dismissal

employee harassment

to make a comeback

an economic upswing

redundant

to take risks

to provide an emotional kick

to dominate (on)

to succeed in smth

to be a key distinction

neurotic

Listening

I (p. 19)

to set/reach clear goals/targets

to make smth worth smth

performance-related bonus scheme

to have an appraisal meeting

to evaluate work

a tight deadline

to be beyond smb's control

to adjust smth to smth

time frameworks

to design a daily work schedule

to have a hand in …

to generate responsibility

to take initiative

II (p. 21)

to fall behind schedule

to do some overtime

to do a monthly report

to cut costs by … %

to put together a brief report