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Speech Culture.pptx
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Speech Culture

& Speech Etiquette

Speech Culture

Speech culture is a branch of linguistics, which sets and explains standards of oral and written literary language.

Two Stages of Speech Culture

 

 

appropriatene

 

 

ss

Speech

Speech

accuracy

expressivenes

Correctness

Proficiency

s

 

 

clarity

 

 

originality

The basis of choice in speech culture is lexical, phraseological and grammatical synonymy.

The Objective of Speech Culture

defining objective language standards in pronunciation, vocabulary, grammar;

standards which reflect the traditions enshrined in literature by artists in words;

language development trends, which renew the standard.

What Does Speech Culture Require?

content

communicativ e expediency

logic

ability to use speech mechanisms

language

expressivene

literary norm

 

ss within the

structure

linguistic

norm

focus on the receptor

expressivene ss as overcoming the norm

Content of Speech

For evaluating the content of speech, the following criteria can be used:

pragmatic

criterion of

criterion of

criterion

relevance

originality

criterion of

criterion of

scientific

truth

value

 

Logic of Speech

The thought must have a clear structure and also some value.

Basic laws of logic must be observed:

law of identity,

law of sufficient reason,

law of contradiction,

law of the excluded middle.

Structure of Speech

Mastership in composition can be achieved if you:

know the objective, the main idea of your speech, can easily find examples, have great imagination;

know the receptor of the speech, can feel and predict the reaction and change the speech composition on the spot because of this reaction;

can answer quickly, especially in a dialogue;

can be oriented towards the type of speech and the genre of utterance;

can feel free during the act of oral speech, can easily use paralinguistic means, gestures, "play" with prosodic means.

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