Примечания

1. Jacques Ватт, «Trains and the Mind of Man», Holiday, February I960, p. 21.

2. См. M. М. Zimmerman, The Super Market: A Revolution in Distribution, New York, McGraw-Hill Book Company, Inc., 1955. p. 48.

3. Там же, pp. 45-47.

4. The Affluent Society, Boston, Houghton-Mifflin Company, 1958, pp. 152-160.

5. Henry Ford, My Life and Work, New York, Doubleday, Page & Company, 1923, pp. 146-147.

6. Barzun, цит. соч., р. 20.

1 Печатается с разрешения Harvard Business Review. «Marketing Myopia» by Theodore Levitt (July-August 1960). Copyright © 1960 by the President and Fellows of Harvard College; all rights reserved. В 1960 г. статья завоевала премию Маккинси и была названа лучшей статьей года. «Marketing Myopia 1975: Retrospective Commentary» by Theodore Levitt (September-October 1875). Copyright© 1975 by the President and Fellows of Harvard College; all rights reserved