Замечания к переводу некоторых слов и терминов:

1. Слово «print» (реже «printing») – в большинстве случаев переводится как «книгопечатание» и лишь в некоторых случаях – как «печать», для того чтобы избежать неудобной омонимии.

2. Слова «literacy» и соответственно «literate», «postliteracy» – переводятся в основном как «письменность», «письменный», «постписьменность», поскольку у Мак-Люэна, безусловно, не идет речь о «грамотности» (таково основное значение этого слова в английском языке).

3. Слова «homogeneous», «homogeneity» – переводятся соответственно в зависимости от контекста по стилистическим соображениям как «гомогенный»/«однородный» и «гомогенность»/«однородность», для того чтобы сохранить переход к понятию «homogenization», поскольку другой перевод, кроме как «гомогенизация», не представляется возможным.

4. Слова «uniform», «uniformity» переводятся также по стилистическим соображениям синонимической парой «однообразный»(«единообразный»)/«однотипный» и «однообразие» («единообразие »)/ «однотипность».

5. То же самое в отношении слова «simultaneity» – «симультанность«/«одновременность».

6. Понятию «соотношения чувств» в оригинале соответствует формула «sense ratios».

А. Юдин

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