Masters_part_1_2013

Unit 8

or

Speaking to an audience of Department Managers or potential trainees, the Training Manager has outlined recommendations and explained what is available. He or she can end with: “Okay! I’ve told you what we can offer. How tell me what are your impressions, what are your priorities and what else do you need to know now?”

Another option is for the speaker to have a question prepared. Ask something which you know the audience will have to answer. This often breaks the ice and starts discussion. It may be possible to single out an individual who is most likely to have a question to ask you or a comment to make.

Task 6. Handling questions is thought by many speakers to be the most difficult part of a presentation. Why do you think this is? How do you think difficulties can be minimized? Read the talk by Penny Yates about the difficulties that can arise in dealing with questions after a presentation.

Mark (+) the pieces of advice she gives.

What do you think is the best way to handle questions after a presentation?

Penny: It’s very important to listen very carefully/That’s the first thing. Listen. It can be useful to repeat or paraphrase the question, you can check it that way, so you repeat the point the questioner makes. That can help you, it gives you time to think. Also, always ask for clarification if necessary. What about the answer you give? Tell the truth – most of the time.

IT’S INTERESTING TO KNOW.

In some cultures, people expect business presentations to be formal, and technical. They don’t believe that an informal presentation can be serious. Other cultures prefer presentations to be informal and think that formal presentations are dull and ineffective. How would you describe your culture?

PRACTICE 1. Search for the key words “presentation tips” to find out how you can make your presentation better in future. Tell your students about it.

PRACTICE 2. You are a Project Manager of Usui, a Japanese electronic components manufacture. You have to give a presentation to your colleagues. Important factors to include:

a)local employment conditions: well-trained workforce, experienced in electronics industry;

b)local economic factors and market potential: strong growth in Singapore economy, good location, access to Southeast Asia market;

c)good economic potential in the region, major shipping centre;

d)available subsidies, favorable tax environment: government

wants inward investment.

PRACTICE 3. You are a design consultant working for Land Inc., a New Yorkbased financial services company. The company wants to build new offices for its European headquarters in Brussels. There are three proposals for the design. Present an overview of each proposal to senior executives of the company.

c) Harald Khaan Group: American

-$8.0m;

-20% more office space;

-low-running costs, conventional heating;

-modern design;

-exceptional energy conservation.

PRACTICE 4. Here are the visuals from a brief presentation to management trainees studying international marketing. Use the information to give a short summary of international marketing strategies.

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Unit 8

Begin as follows:

«Good morning, everyone. I’m going to give a brief summary of the transition from export marketing to global marketing. Basically, there are three phases in this transition. These are, first, export marketing, second, international marketing and third global marketing.

Let’s describe the first phase, which is export marketing …»

a)introduce the first chart;

b)highlight points of interest;

c)explain anything unusual;

d)interpret what your chart says about you and your lifestyle.

PRACTICE 6. Prepare in about two or three minutes a short presentation on any topic you know well.

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