Фбгоу впо
«МАТИ - РОССИЙСКИЙ ГОСУДАРСТВЕННЫЙ
ТЕХНОЛОГИЧЕСКИЙ УНИВЕРСИТЕТ
имени К.Э. Циолковского»
Кафедра «Иностранные языки»
E N G L I S H
F O R
B U S I N E S S
C O M M U N I C A T I O N
for the undergraduates
(part 1)
A modular course on
socializing
telephoning
presentations
Москва, 2014
«English for Business Communication for the undergraduates» (part 1). Пособие для магистров первого года обучения. Автор – составитель: Яримака В.В. М.: «МАТИ - РГТУ имени Циолковского», электронная версия 2012.
Данное пособие входит в состав УМК для занятий по деловому английскому языку. Пособие предназначено для студентов 1 курса магистратуры, изучающих дисциплину «Деловой английский язык».
Предисловие
Учебный материал дисциплины «Деловой английский язык» представлен в виде пособия «English for Business Communication for the undergraduates» (part 1) и аудиокурса, состоящего из 4 подкастов. Пособие рассчитано на 8 двухчасовых семинарских занятий в течение семестра. Для успешного освоения учебного материала студенту необходимо заниматься английским языком не менее одного часа ежедневно, а не 2 часа один раз непосредственно накануне аудиторного занятия.
При работе с пособием рекомендуется использовать английские толковые словари: Longman English Language and Culture, Macmillan English Dictionary for Advanced Learners (International Student Edition), Longman Pronunciation Dictionary, а также словари в Интернете: http://lingvopro.abbyyonline.com/ru, http://www.multitran.ru, http://www.merriam-webster.com, www.collinsdictionary.com, http://oxforddictionaries.com, http://dictionary.cambridge.org
Для совершенствования произношения рекомендуется воспользоваться материалами в Интернете: www.fonetiks.org (online pronunciation guides), www.shiporsheep.com (English language pronunciation practice with minimal pairs), www.howjsay.com (a free online Talking Dictionary of English Pronunciation).
Методические указания
На аудиторном занятии по деловому английскому языку студент ОБЯЗАН иметь:
ЛИЧНЫЙ ЭКЗЕМПЛЯР пособия, оформленный по всем правилам;
англо-русский словарь;
Перед началом работы распечатайте материал с электронного носителя и оформите его по следующим правилам:
все материалы распечатываются на белой бумаге на ОДНОЙ СТОРОНЕ ЛИСТА формата 210х297 мм (А4) с полями 20 мм со всех сторон, ориентация книжная;
в распечатанном материале с помощью дырокола перфорируются отверстия;
пособие сшивается во папку-скоросшиватель из мягкого пластика с прозрачным верхним листом формата А4.
Introduction to the course.
AIMS of the COURSE.
The course is intended as an opportunity for intermediate-level students to develop confidence and fluency in five key communication contexts: socializing, telephoning, presenting information, participating in meetings and handling negotiations. The course has twin aims: improving communication techniques and developing and consolidating the target language appropriate to the above communication context.
A further key aim is the development of effective learning strategies for both language and communication skills. The teacher’s role in this is critical. It is important that certain principles are upheld, such as the need for preparation of communication tasks, the importance of practice, and the need for linking the teaching objectives with perceived professional needs.
The students should be encouraged to reflect on their own performance, to identify ways in which it can be improved, and to monitor both the accuracy of their language and the effectiveness of their communication skills.
The course is primarily geared towards improving speaking skills, though reading and writing tasks are also included. Part of the method for development of fluency and confidence in speaking is the importance of involving students in as much discussion as possible. As a skills-driven course this is especially suitable, as students are encouraged to make their own suggestions based on their own experience, however limited. Classes should be geared towards as much participation as possible. Everyone has experience of all five of the skills areas treated in the course, whether in English or their own language.
Reading texts.
Throughout the book certain principles relating to efficient reading techniques should be upheld. It is not necessary to understand every word. The objective is to understand the main ideas. Detailed reading or studying of texts is neither desirable nor is it required.
The tasks accompanying reading texts mainly relate to the identification of key points and are designed to stimulate students’ thoughts and ideas on the topics included.
CONTENTS
M O D U L E 1. Communication. Cultural diversity and socializing.
Unit 1. Communication,
Ways of communication.
A good communicator.
Unit 2. Improving communication.
Unit 3. Cross-cultural understanding.
Non-verbal communication.
Small talk
M O D U L E 2. Telephoning.
Unit 4. Preparing to make a telephone call.
Objectives.
A “cold call”.
Unit 5. Cross-cultural communication on the telephone.
Handling complains.
Improving a conversation.
M O D U L E 3. Presentations.
Unit 6. Planning and getting started.
Presentation technique.
Using visual aids.
Unit 7. The middle of the presentation.
Holding the audience’s attention.
Structure of the main body
Unit 8. The end of the presentation.
Summarizing and concluding.
Questions and discussion.
M O D U L E 1. Communication. Cultural diversity and socializing.
Unit 1. Communication,
Ways of communication.
A good communicator.
Unit 2. Improving communication.
Unit 3. Cross-cultural understanding.
Non-verbal communication.
Small talk