
- •Basic Economic Concepts
- •1) Choose the sentences that correspond to the text. If the sentence is wrong correct it:
- •2) Answer the questions to the text:
- •The Basic Economic Problem
- •1) Say which sentences are correct, which are false.
- •1) Choose a correct word and put it into the sentence:
- •2) Answer the questions:
- •Маrkеting
- •Accounting
- •1. Вставте пропущені слова:
- •2. Дайте відповіді на запитання:
- •3. Закінчіть переклад речень:
- •Market Economy
- •1. Дайте відповіді на запитання до тексту:
- •Partnerships
- •1. Перекладіть словосполучення:
- •2. Дайте відповіді на запитання:
- •3. Вставте пропущені слова:
- •Corporations
- •1.Знайдіть в тексті еквіваленти слів та словосполучень:
- •Pricing
- •Wholesaling
- •Retailing
2) Answer the questions:
1. What do terms goods and services describe?
2. What is a consumer good?
3. What is a capital good?
4. What do services include?
5. What is the difference between a good and a service.
6. What free products do you know?
7. Can they be a concern of economics? Why?
Маrkеting
New vocabulary
marketing – маркетинг;
science – наука;
salesmanship – продаж, реалізація;
to find out – дізнаватися;
choice – вибір;
sufficient – достатній;
benefit – перевага;
to fail – не вдаватися; бути
не спроможним;
competitive – конкурентно- спроможний;
to have preference – надавати перевагу;
to be engaged in – займатися;
to challenge – кидати виклик;
to make profit – одержувати
прибуток;
incentive – спонукати;
стимулювати;
customer – покупець;
research – дослідження;
to create – створювати.
reliable – надійний;
Marketing is a new science. What has been around previously is the art of
salesmanship. Salesmanship is the art of manufacturing something and making another person want it. Marketing is the art of finding out what the other person wants, then manufacturing it for him.
In a market of multiple choices, it is no longer sufficient to produce a product and show your customers that it satisfies one of their basic needs. You must show them it provides benefits other products fail to provide, that it can be supplied at a competitive price and above all, supplied reliably. But in this fast changing world competitors catch up more quickly than ever.
Preferences that consumers have for this or that product work for shorter and shorter periods. Choice makes marketing work.
Coca Cola was successful for many years with one product in one size until Pepsi Cola challenged them with a bottle double the size at the same cost to the consumer. Since then Coca Cola has made many changes. Today Coca Cola has many different soft drinks, cheeses, wines, movie companies, television production companies to name only a few of its holdings.
Multiple choices for the consumer is the motor that drives the marketing vehicle.
For Ukraine competition could be an important incentive.
Innovating more effectively at home means finding more export abroad, more sell to the West, more hard currency to earn, more jobs to create.
The fundamental principles for a market are:
1. understanding the customer (through research);
2. understanding the grouping (to which the customer or business belongs).
3. creating choice (a difference in price or value that will distinguish your product).
4. communicating that choice (through promotion and advertising).
5. consumer marketing should be based on understanding consumer values, wants and needs.
Say which sentences are correct or wrong:
1. Salesmanship is the art of manufacturing goods.
2. Marketing is the art of finding out what people want and then manufacturing it.
3. It is sufficient to produce a product and show that it satisfies one’s needs.
4. Preferences that consumers have for this or that product work for a long period.
5. Companies need to be constantly engaged in product development.
6. Competition is the motor that drives the marketing vehicle.
7. Consumer marketing should be based on understanding consumer values, wants and needs.
Answer the questions to the text:
1. What is marketing?
2. What is salesmanship?
3. What should companies do to sell their goods?
4. What makes marketing work?
5. What should companies do if they want to grow and make profits?
6. What are the fundamental principles of the market?