1_22 / 114
.doc114 WELCOME TO THE WORLD OF PUBLIC RELATIONS
Imposition table. One on which artwork and typesettings can be laid or pasted down for photography to make litho plate or photogravure sleeve.
Impression. Pressure of inked printing plate on paper to achieve a printed copy. The impression cylinder holds paper against printing plate or, in litho, the blanket cylinder. Complete run or edition of a book, e.g. first impression, second impression.
Imprint. Usually found at foot of last page of a piece of print to identify the printer. Provides legal proof in case of dispute.
Indent. To start a paragraph with a blank space, as with conventional book style (see). Aids readability.
Independent Television Commission. Replaced IBA in 1991 under Broadcasting Act 1990. Awards licences to commercial ITV contractors. Administers ITC Code of Advertising Standards and Practice. Publishes ITC Code of Programme Sponsorship. Stations represented by the ITV Association.
Independent local radio. Commercial radio. Originally introduced into Britain by the Sound Broadcasting Act 1972, but now controlled by the Radio Authority under the Broadcasting Act 1990. Stations represented by the Association of Independent Radio Contractors.
Independent Radio News. IRN. News service for commercial independent local radio stations.
Independent Television News. Owned partly by ITV contractors. Provides news such as News At Ten to ITV stations.
Induction material. Material for new recruits to an organisation, such as video-cassettes, slide presentations and company literature.
Industrial film. Documentary film or video.
In-flight magazines. Magazines published by airlines and distributed in-flight to passengers, being placed in fixtures on backs of seats. More than 100 inflight magazines, many produced for airlines by specialist firms.
Informal leaders. Leaders of special interest groups, or village leaders in developing countries. May act as innovator. See innovator theory.
In-house. Work handled within an organisation as 'in-house PR department'.
Innovator theory. Or dispersion theory . An innovator tries and recommends. Early adopters take up the idea, followed by late majority who copy. Finally there are the more reluctant, conservative-minded laggards who eventually become adopters. Useful in PR where a new idea or product depends on this process, and widely applicable in both developed and developing countries.
Used by McCormick in Mid-West of USA in mid-19th century farm trials of machinery, but also in modern times to promote family planning in developing countries.
Insider trader. Person who misuses sensitive financial information for his own benefit.
Institute of Public Relations. British professional body for PR practitioners. Members elected on basis of experience and CAM Diploma or equivalent. Has Code of Professional Conduct. Publishes journal Public Relations.Holds annual Sword of Excellence awards competition.
Intaglio. Printing from a recessed image as with copper engraving or photogravure (see).
Interleaves. Sheets of paper, often flimsy, inserted between pages to provide protection, or to prevent set-off from wet printed sheets.