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ПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ

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Consent forms for advertising can be complex. For most public relations purposes, however, a simple release will probably suffice, and pads of standard photo release can be purchased at camera stores. Your legal counsel may be able to provide forms tai­lored to your organization.

You do not need a release when the photo records a public event and a consider­able number of people are involved. But if that picture is later used for promotional purposes and individuals are identifiable, you should have releases.

□ Words and word-combinations

1. promotion — продвижение товара на рынок, стимулирование сбыта (с ис­пользованием рекламы)

2. "implied consent" — "подразумеваемое согласие"

3. to pose for a news story — позировать

4. to rule — постановить (в суде)

5. to violate the right of privacy — нарушить право на невмешательство в частную жизнь

6. a cash payment — плата наличными деньгами

7. substantial fees — значительные гонорары

8. to suffice — быть достаточным; хватать, удовлетворять

9. legal counsel — юрисконсульт

10. to provide forms — заготовить бланки (анкеты, образцы)

EXERCISES

1. Give English equivalents:

ни при каких обстоятельствах, взять что-то на себя, предварительный, гонорар, быть приспособленным к ч.-л., возражать против ч.-л., подтвер­ждать, заполнить бланк, позировать для ч.-л., охватывать период време­ни, одобрить материал.

2. Give Russian equivalents:

marital status, to reveal smth, in terms of, a clear-cut statement, to reinforce, explicit, to suffice, sensitivity, to elicit facts.

3. Translate in writing:

The sector Releases for Advertising and Promotion.

4. Give synonyms:

substantial, merely, prominent, to purchase, to create problems, to obtain, consent, primarily.

5. Give antonyms:

to reveal, identifiable, to be willing, favorable, interesting, complex, sensitivity, to approve.

6. Answer the questions:

1. In recent years, there has been a great increase in sensitivity to invasion of privacy, hasn't there?

2. Can protection of employee privacy create problems?