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.docПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ
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Portrait. Upright page or picture. Opposite to landscape {see). Position paper. A statement by an organisation about some problem, situation, or issue.
PR. Abbreviation of public relations. Expression 'A PR' should be avoided as a
PR practitioner cannot be 'A public relations' which is not English. PR Week.. British weekly PR newspaper. First successful PR newspaper.
Press agent. A publicist; first employed by P.T. Barnum to get publicity in the press about his circus.
Press conference. A meeting between reporters and one or more people representing an organization. The purpose of a news conference is to announce news and to answer reporters' questions.
Press kit or pack. A folder containing information for reporters about some event, product, or service. Press kits usually contain several pieces of information, including photos.
Should be convenient to carry and contain only essential material. Too many are over-elaborate printed cardboard wallets stuffed with irrelevant material, and are soon discarded by journalists who merely want a story.
Press office. At an exhibition, the place where journalists are supplied with media and product information.
Press officer. Member of the PR team, usually an ex-journalist, who specialises in press relations.
Press relations. Better described as 'media relations', that part of public relations which is to do with supplying news material to the media, including handling press enquiries.
Press release. See news release.
Progressive proofs. Proofs pulled from each colour plate, showing sequence and build-up of full colour when laid on top of each other.
Propaganda. Biased information used to gain support for an opinion , cause or belief. Not to be confused with public relations.
Psychographics. A system for classifying people by mental attitudes and values rather than by physical characteristics, income level, or place of residence.
Public affairs. Mainly an American idea, those aspects of PR which deal with corporate rather than product matters. Considered by some to be an artificial division.
Public relations. As defined by IPR, public relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. See also Mexican Statement.
Public Relations. Award-winning journal of the Institute of Public Relations.
Public relations advertising. Advertising that supports a public relations program, in contrast to advertising that tries to sell goods or services.
Public Relations Consultants Association. Trade body of PR consultants. Corporate membership. Has Charter which is compatible with IPR Code. Represents largest consultancies conducting bulk of consultancy business.
Public Relations Register. Holds videos, information on contributing PR consultancies which may be viewed by potential clients.
Public Relations Yearbook. Annual published by Public Relations Consultants Association {see).