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ПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ 89

11. Explain the following statements:

1. You should realize that a smattering of knowledge can be dangerous.

2. They (lawyers) are experts on the law but not on effective communication.

3. "No comment" is perceived as a guilty plea in the court of public opinion.

4. The public relations staff should keep the legal staff up to date on public issues and media concerns that will require an organizational response.

5. Most situations are neither black nor white but rather various shades of grey

6. Although the public relations writer is art advocate and must convey information in a persuasive way, this does not excuse the presentation of false or misleading information.

7. All parties, they believe, are entitled to tell their side of the story and be represented by public relations counsel.

12. Topical questions:

1. Can you illustrate the five moral obligations of public relations practitioners which are given in the text?

2. What do you consider the role of a public relations writer is?

13. Comment on the following statements. Do you agree with them? Prove your point of view.

1. Ethical considerations, like the law, are often ambiguous and subject to interpretation.

2. The simple axiom "always tell the truth" understates the complexity of the decision process.

14. Give a summary of the text.

15. Develop and illustrate the following statements:

1. Lawyers and legal staff members are valuable resources for understanding the various legal implications of public relations activities. They are allies, not enemies.

2. Public relations writers are more than wordsmiths and technicians, they have a moral and ethical responsibility to communicate in a fair and truthful manner.

3. Ethics are vital for professionalism. You must do more than just obey the law. You must consider the public interest.