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ПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ

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EXERCISES

1. Look up the pronunciation of the following words:

charisma, scenic, expertise, niche, recipe, menu, thesaurus

2. Give English equivalents:

поставщики, оптовики, налогоплательщики, крайний срок, ежегодно, перспектива, в большой степени, потребитель, сдерживать рост налогов, в первую очередь

Reproduce them in situations from the text.

3. Give Russian equivalents:

to be compatible with smth, scenic, by virtue of smth, celebrity, to inflict smth on smb, a cure for smth, to generate revenues, tax savings, to associate smth with smth, nutritional value.

Use them in situations of your own.

4. Translate in writing:

1. The first paragraph of the text

2. The sector "Appeal to Self-interest"

1. "News about a cure for male baldness gets full attention from middle-aged bald-headed men at almost any time"

5. Give synonyms:

to call attention, in large part, the type of audience, at all times, to focus on, to be aware, numerous synonyms, slightly different.

6. Give antonyms:

compatible, meaningful, sincerity, to gain, popularity, superior, credible, favourable.

7. Answer the questions:

1 2 3 4 5 6 7 8 9

10 11 12 13 14

What should be kept in mind when working on message content?

What should a message be compatible with?

What is channeling?

Why is it so important to segment audiences as much as possible?

Why do writers try to attribute information to perceived experts?

What does the choice of a spokesperson depend on?

Can source credibility be hired?

What are the key elements of using celebrities to provide source credibility?

What is transfer?

What is the first step in formulating effective public relations messages?

Is appeal to self-interest important for a public relations writer?

What should be the objective in all communication?

When must the message arrive?

What will happen if the the message arrives too early?