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26 WELCOME TO THE WORLD OF PUBLIC RELATIONS

7. Answer the questions:

1. What is the basic purpose of public relations?

2. Is public opinion just mass opinion? How can you define public opinion?

3. How can an opinion be expressed?

4. What is an attitude?

5. What does the awareness of the people usually result from?

6. How many elements does the process of communication depend on?

7. What are these elements and in what order should you think of them?

8. What factors affect the reaction of the target audience?

9. What should be used to research the audience?

10. What are the physical channels that carry the message to the receiver?

11. How can you define the sender?

12. What does planning the message start with?

8. Find in the text the sentences where the Infinitive is used. Translate these sentences and analyse the use of the Infinitive.

9. Insert prepositions:

1) The reason the varying opinions is the variance attitudes.

2) the case the proposed factory move, the opinion the

stockholders is probably based an attitude concerned costs and

profits.

3) The opinion the employees is probably based a concern their

jobs or the inconvenience moving a new environment.

4. This process depends four elements.

5. ( ) those who can help or hinder your organization attaining its

objectives.

6. People have to express their opinions others similar attitudes.

7. Someone must call action.

10. Explain the following statements:

1. No one is born with an attitude — all attitudes are learned.

2. Usually the awareness results from some event.

3. It often takes considerable repetition to plant an idea, and the greater the impact of any single communication, the more likely it is to be absorbed and remembered.

11. Comment on the following statements. Do you agree with them?

Prove your point of view

1. Some attitudes are deeply rooted, when tied into other attitudes, beliefs, and values, they may be very hard to change.

2. People are much more certain about what they want than they are about how to get it.

3. Every medium has advantages and disadvantages.

4. Such factors as educational level, economic status, occupation, place of residence, religious affiliation, national origin, social class, and political affiliation affect how a target audience receives and perceives your message.