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.doc120 WELCOME TO THE WORLD OF PUBLIC RELATIONS
Oramedia. Folk media as found in developing countries. Unlike mass media, very personal and addressed to small audiences, being based on local culture and symbolism. Includes rumour, oratory, poetry, music, dance, singing, drum, masks, village theatre, puppet shows, town crier, shadow theatre.
Outside broadcast. OB. Radio or TV programme produced live out-of-doors.
Over matter. Typesetting which exceeds available space.
P PageMaker. Software for use with DTP systems such as Apple Macintosh.
Page proof. Proof of page made up as it will be printed. See galley proof.
Pagination. List of items to appear page by page.
Paintbox. Quantel's design computer, a video paint system with images created with curves and natural colour mixing. Popular in video and TV production.
Pan-media. Cross-frontier or international media.
Pantone. Colour matching system with numerous numbered colours and shades for selection of printing inks.
Parastatal. As in many developing countries, an enterprise which is an autonomous part, state-owned part, privately-owned organisation.
Perfect binding. Inexpensive form of binding books and magazines. Backs of leaves are trimmed off and glued to cover. However, can result in pages bursting free.
Photo agency. Supplier of news photos to press or other users. Newspapers receive pictures by computer.
Photogravure. Intaglio printing process. Plate (cylindrical 'sleeve' (see)) has image recessed, depth of cells according to depth of tone. Surface of plate broken up by square grid called the resist. Ink volatile so that it dries by evaporation. Doctor blade wipes excess ink from the surface, leaving ink in recessed cells from which it is sucked by the paper. Photographs reproduced with velvety, not sharp effect. Principally used for printing large-run popular magazines on super-calendered paper. Better quality gravure used for printing art prints and postage stamps. Newer hard-dot system called Klischograph (see).
Pi characters. Typesetting characters or symbols not included in usual alphabet or fount (see).
Pitch letter. A letter urging a gatekeeper to publish or broadcast a specific story. This letter, persuasive by definition, should convince the gatekeeper that the material is newsworthy.
Placement. The act of getting a story to the right gatekeeper and having it published or broadcast.
Planter. A publicist who delivers news releases to media offices and urges their use. The term is often used in the entertainment undustry.
Platen. Small letterpress (see) printing machine, used for jobbing work, which works like an oyster, bringing paper and type-bed together under pressure.
Point system. Typographical system of measuring the height of typefaces. Based on Didot's, where 72 points = 1 inch, and 1 point = 0.0138 inch.
Political correctness. Taking care not to offend through statements or actions that demean or stereotype on the basis of sex, race, religion, ethnic background, sexual orientation, or physical characteristics. Often referred to as PC.