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ПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ

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Internal publication. A document intended primarily for employees of an orga­nization.

International Association of Business Communication. Based in San Francisco but with overseas chapters in many countries including UK. Holds accred­itation exams and awards ABC. Publishes Communication World monthly.

International Public Relations Association. Has senior practitioner members in some 70 countries . Holds World Congress every three years. Publishes Gold papers on topics such as 'A Model for Public Relations. Recommen­dations and Standards' . Publishes members' newsletter and journal Inter­national Public Relations Review.

Invasion of privacy. Releasing personal information about someone that the per­son does not want the public to know.

ISDN. Integrated Systems Digital Network. A digital telephone exchange line which enables the user to send and receive large volumes of information in a variety of forms. These include voice, data, images and video. ISDN works on a dial-up basis via the public network, but with the speed and clarity of private networks. Since ISDN is a public network service, the user pays only for what is used. Connection can be made, worldwide, to any other ISDN user. Being digital, ISDN allows fast call set-up, then takes only a fraction of the normal time to send information. This can result in substantial cost savings.

Issue advertising. Or advocacy advertising which presents an organisation's point of view on current issues such as the environment or government policy. See op-ed.

Italic. Right-hand sloping type.

Job press. Platen (see) printing press used for small jobs such as business cards.

Job sheet. Sheet bearing job number, client code and job title on which PR con­sultant records orders and expenditures in order to bill client for work done. Similar to that used by printer to record all details and progress of a print job. Means of controlling work and charging out.

K Klischograph hard-dot gravure. Improved form of photogravure (see) printing in which there are surface areas of various sizes according to depth of tone instead of recessed surface of sleeve (see).

L Laminate. To stick a transparent plastic film on printed surface to create a glossy protective finish as with record sleeves, book jackets, picture postcards, or wall charts.

Landscape. Horizontal orientation of page, picture or print, wider than it is high. See Portrait.

Letterpress. Versatile printing process, formerly used for most newspaper print­ing. Relief method, printing surface being raised like a rubber stamp but consisting of metal type and plates, these being inked and paper being pressed on them to receive impression. Platen (see) flat-bed and rotary presses. Largely replaced by lithography (see) or flexography (see) but still used for a variety of classes of work.

Libel. A false and defamatory statement that is published about someone. (Com­pare slander).