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.docПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ
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acquire a solid knowledge of what your audience knows and believes. If you want to affect attitudes and opinions, you must find out about those that already exist. This calls for research — possibly surveys.
Your message must be applicable, believable, realistic, and convincing. It must be expressed clearly and understandably in familiar words and phrases. Above all, you must convince the receivers that the idea you are presenting can be beneficial to them.
□ Words and word-combinations
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to make an impact — оказать воздействие
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to plant an idea — внушить мысль
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to acquire a solid knowledge — получить крепкие (глубокие) знания
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beneficial — полезный, выгодный
EXERCISES
1. Look up the pronunciation of the following words:
varying, variance, environment, recipient, divergent, audiovisuals, brochure
2. Give Russian equivalents:
to influence smb, to favor smth, location, to oppose smth, predisposition, controversy, to hinder, national origin, reference books, online databases, to be truly representative of smb, smth, applicable. Use them in situation of your own.
3. Give English equivalents
осознавать ч.-л., ценности, основываться на ч.-л.,. достичь цели, в обратном порядке, от имени к.-л., уровень образования, род занятий, место жительства, привести к ошибке, особенности.
Reproduce them in situations from the text.
4. Translate in writing:
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The first paragraph of the text.
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"When something happens or is likely to happen, the people become concerned — if they know about it".
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Your message must reach the audience with enough power and frequency to make an impact.
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Every organization has different publics, divergent interests, dissimilar objectives, unique problems, distinctive beliefs, and its own peculiarities.
5. Give synonyms:
vigorously, evident, growing, need, to prohibit, a gaffe, beneficial, to acquire.
6. Give antonyms:
favourable, inconvenience, identical, desirable, to refuse, distinctive, realistic, convincing.