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.doc124 WELCOME TO THE WORLD OF PUBLIC RELATIONS
T Tabloid. Small page newspaper like The Sun. Originated in 1884 by chemist Henry Wellcome who combined 'tablet' and 'alkaloid' to identify his product. Wellcome Foundation lost legal battle with newspaper proprietors in 1903. Small format newspapers called tabloids ever since.
Talent release. A document authorizing the use of a person's name, picture, skill, or other aspect of identity in advertising or publicity.
Talk show. A television or radio program on which a host chats with guests or telephone callers.
Teleconference. A meeting using television monitors and satellite facilities to bring together people in various locations.
Template. Shape used for printing solid panels.
Text. Undisplayed reading matter as in newspaper columns or a book.
Text type. Printing type, usually smaller than 12 point and preferably serifed, used for text or body of printed matter.
Thermography. Method of emulating raised surface of die stamping, and less expensive way of printing letterheadings in this style. Print dusted with resinous powder which, under heat, fuses with ink to give raised, glazed print.
Trademark. A name, symbol, or other device identifying a product, officially registered for exclusive use by its creator or manufacturer.
Trade press. Newspapers and magazines designed and edited for a special interest commercial or professional group.
Transparency. A sheet of clear plastic or photographic film on which text or graphic material is placed, for showing on an overhead projector. Transparencies are often referred to as overheads.
U Upper case. Capital letters. See lower case.
Upward communication. Communication from staff to management as seen with speak-up schemes, quality circles (see) , open door policies, works councils, copartnerships and house journals with candid reader comments.
V
Vernacular newspapers. In developing countries with many languages, vernacular newspapers, sometimes government sponsored, are a means of reaching ethnic groups.
Vertical journals. Ones read by people of varying status in the same industry or profession.
Videocassette. A small cartridge of videotape that can be inserted in a playback machine for projection on a monitor or television set. Largely replaced 16 mm and 35 mm film, important PR medium as house journal, documentary, or for induction and training purposes, and for use at press receptions and on exhibition stands. Advantage of compactness compared with cans of film.
Video news release. A piece of videotape containing a news story, sent to broadcasters for possible use in newscasts. Commonly referred to as a VNR. Usually offered to TVF companies rather than distributed like printed news release. Means of providing topical backgrounsd information for news and other TV programmes.
Voice. Extent of media coverage.
Voice mail. A computerized telephone answering system that allows callers to leave messages.