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.docПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ
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12. Explain the following statements:
1) Another aspect of timeliness is offering information within the context of events and issues that are already on the public agenda.
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Consumer groups also use the context of Christmas to issue warnings about the safety of some toys.
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Surveys have shown that the news releases most acceptable to media gatekeepers are those with a local angle.
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Whenever possible, it is important to "1 о с а 1 i z e" information.
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Unusual events and situations are often created solely for the sake of publicity.
6) Reporters often fuel the controversy by quoting one side and then asking the other side for a comment
13. Comment on the following statements and illustrate them:
1) News stories don't necessarily come to you, you must come to the stories.
2) The news media are getting somewhat distrustful of claims that a product or service is "new".
14. Topical questions:
1) Do you know any unusual events or situations solely created for the sake of publicity?
2) What moral norms should be observed when a journalist focuses on the lives of the people?
15. Develop the following points:
1) To be considered newsworthy, information should have one or more of the following attributes: timeliness, prominence, proximity, significance, unusualness, human interest, conflict, and newness.
2) The first step in preparing publicity is to be thoroughly familiar with the company or organization.
3) A public relations writer should constantly monitor current events and situations that may affect the organization or provide opportunities for publicity.
UNIT
THREE
A
Generating News Action generate news. When an association holds an annual meeting, the media report on the general nature of the meeting and usually run feature stories based on speeches, discoveries, and statements by participants. Such coverage doesn't happen automatically; it takes a lot of work by public relations personnel to set up interviews, provide conies of speeches and otherwise orchestrate the flow of information.