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ПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ

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скидка, в рамках возможностей, ограниченные доходы, сохранять энер­гию, выразительная фраза, живо описать, явный, подразумеваемый.

Reproduce them in situations from the text.

3. Give Russian equivalents:

to range from... to, to be concise, to be sensitive to smth, to be on welfare, a utility, cuts in spending, frustrations, to be awed by smth, sparingly, to elaborate on smth, to reinforce.

Use them in situations of your own.

4. Translate in writing:

1. You aren't likely to produce a worldfamous symbol.

2. The first paragraph of the sector Semantics.

3. The sector SuggestionsforAction.

5. Give synonyms:

ridiculous, the globe, to comprehend, branch, to occur, to attempt, precise, to sob.

6. Give antonyms:

pronounceable, memorable, lengthy, sensitive, shortening, loss, objectivity, importance.

7. Answer the questions:

1. What are familiar symbols around the globe?

2. What do slogans state?

3. Can acronyms be ridiculous?

4. What is semantics?

5. What words do persuasive messages often contain?

6. What must persuasive writing give people information on?

7. Can all the suggestions be feasible to all the customers?

8. What additional writing devices are there?

9. What is done in newspapers to boost reader interest?

10. In what way is humanizing an issue done?

11. How should numbers be used?

12. What seems to dominate coverage during presidential election campaigns?

13. What can examples do?

14. Who are testimonials usually given by?

15. Is the endorsement a variant of the testimonial?

8. Paraphrase the italicized words:

1. Words trigger images and feelings.

2. Coined from the initial letters of the name of some organization or cause, an acronym can in some cases be highly useful.

3. Relief organization attempt to galvanize public concern to attract donations.

4. A news release crammed with them (numbers) tends to overwhelm the reader.