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WELCOME TO THE WORLD OF PUBLIC RELATIONS

□ Words and word-combinations

1. medium — средство коммуникации

2. to broadcast — передавать по телевидению; передавать по радио

3. message — сообщение, информация; идея, мысли, взгляды

EXERCISES

1. Look up the pronunciation of the following words:

synthesize, neutrality, variety, environmental, employee, persuasive, pamphlet, horoscope.

2. Give English equivalents:

неотъемлемая часть, основываться на ч.-л., требование к ч.-л., отличать­ся от к.-л., от имени к.-л., достичь цели, иметь мало общего с ч.-л., удов­летворить любые интересы, максимальное понимание, в первую очередь

Reproduce them in situations from the text

3. Give Russian equivalents:

to present facts, journalistic principles and concepts, to provide news, to benefit a customer, to process information, by definition, the audience and its composition, highly specialized occupation, a limited audience, a special event, to increase productivity

Use them in situations of your own.

4. Translate in writing:

1. the first three paragraphs of the text

1. "A reporter's personal preference... ...of strict neutrality".

2. "Journalists, by nature of... ...broadcasts their work"

5. Give synonyms:

basic, solid, outstanding, broad, range, persuasive, to select, purpose.

6. Give antonyms:

effective, accurately, objective (adj.), to include, to benefit, suburban, maximum, constantly

7. Insert prepositions:

1. (...) experience... newspaper writing was practically a requirement...a job... public relations.

2. (...) the readers... a special interest magazine share a very strong interest-only one subject.

3. A journalist is usually employed... a news organization to gather, process, and synthesize information... the primary purpose... providing news... the organization's subscribers, viewers, or listeners.

4. A public relations writer differs... a journalist... at least three basic aspects.