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ПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ 71

• Deceptive demonstrations — apparent proof that is not really proof

• Deceptive survey — for example, "independent" surveys that you have paid for.

• Unsound surveys — surveys that are not statistically valid

• Fraudulent contests — contests that were rigged in some way

• Deceptive illustrations — pictures that convey a false impression

• Nonexistent authority — for example, "Doctors recommend..."

• Unfair or misleading comparisons — inaccurate portrayals of superiority over other products.

In summary, a public relations firm and its writers have a responsibility to know all pertinent regulatory guidelines. A number of court cases have determined that you, as the writer, can be held liable for disseminating false and misleading information on behalf of a client. Be cautious about the information and documentation supplied to you by employers or clients.

□ Words and word-combinations

1. stockholder — акционер

2. available — доступный, имеющийся в наличии

3. deception — обман

4. unsubstantiated — неподтвержденный, нереальный

5. ambiguous — сомнительный, неясный

6. fraudulent testimonials — мошеннические свидетельства

7. puffery — дутая реклама

8. exaggeration — преувеличение

9. deceptive — обманчивый

10. unsound — ненадежный, необоснованный

11. valid — юр. действительный, имеющий силу

12. to convey an impression — передать впечатление

EXERCISES

1. Give English equivalents:

налагать штраф, ежегодные и ежеквартальные отчеты, избегать искуше­ния, фактически, акционеры, бухгалтер, произойти, от имени к.-л., пре­имущество над к.-л., настоящая стоимость, преувеличение.

Reproduce them in situations from the text.

2. Give Russian equivalents:

to be empowered by law, adverse, imperative, to be injured, a balance sheet, literally, to be in a research stage, stock, to make a judgement, authority, to be held responsible.

Use them in situations of your own.

3. Translate in writing

the first three paragraphs of the text.

4. Give synonyms:

to ascertain, to be cautious, fraudulent, unfair, apparent, unsound.